In a world full of mobile phones, there is nothing to be surprised that short messages are one of the most desired channels of communication. Taking advantage of that opportunity, businesses are more focused on bulk SMS marketing to harvest the fruit of success.
Table of Contents
- What is bulk SMS marketing?
- Why is bulk SMS marketing effective?
- Advantages of bulk SMS marketing
- Fast sending
- You face less competition
- Higher return on investment
- Remarkable engagement
- You can create customized campaigns
- Minimum efforts required from the users
- Tips to make your SMS marketing better
- Do not purchase an SMS list
- Get permission from the contacts
- Segment your SMS list
- Keep your message to the point
- Send your message at the right time
- Conclusion
All you need to try an SMS marketing channel that helps you deploy your marketing strategy in your head. Bulk SMS marketing is a source of direct marketing and you can convey your message in the limited characters in the most sophisticated manner.
With Short Message Service (SMS) marketing, you can connect hundreds of thousands of users at the right time. You can send a well-designed and planned bulk SMS campaign without compromising efficiency if you do it rightly.
It is one of the most difficult tasks to find out the most suitable medium of communication with your users. In this regard two, most used and reliable mediums are SMS and email marketing.
When we talk about SMS marketing, you do need to have an internet connection as you need for email marketing. You will be able to receive the bulk SMS directly on your mobile phone’s inbox.
In this blog, we shall try to cover all the aspects that you need to know about bulk SMS marketing.
What Is Bulk SMS Marketing?
Bulk SMS marketing is to send a large number of text messages to the recipients’ mobile phones. This method is highly efficient to be in communication with your audience in order to engage them. Bulk SMS marketing is nothing new, rather, it is around for many years.
It is serving the purpose successfully to increase conversions and reach customers. According to the stats available on Google, the open rate of SMS on mobile phones is 98% as compared to emails which remain at 22%.
Along with it, people open the SMS within the 3 minutes as soon as they receive it in the inbox. the reason behind this is that the pop-up on the screen annoys the recipients and they rush to open it up at the first sight.
Therefore, if you want to increase engagement and customer relationships, it is best for you to go with Bulk SMS marketing. If still, it is not clear, let us define this phenomenon in layman’s terms. Bulk SMS marketing means sending too many text messages to your users at once.
Here, an important thing that you need to keep in mind being a marketer is to take prior consent of your customers under the TCPA (Telephone Consumer Protection Act). When the users do not get enough from the commercials and billboards, they opt to receive SMS from you as long as they are relevant to them.
Your bulk SMS marketing may consist of:
- Promotional campaigns
- Welcome messages
- Birthday wishes and rewards
- Product information and latest news
- Confirmations and invitations, etc.
Why Is Bulk SMS Marketing Effective?
Sending a bulk SMS marketing campaign is cost-efficient on one hand, and it comes up with a better ROI on the other. People carry their mobile phones with them throughout the day, and the majority of them read the SMS when they receive them.
As we have hinted above nine out of ten recipients open up the text messages within three minutes upon receiving – studies suggest. Although some of the users open the messages to turn off the SMS alert, they scan the message instantly to find something relevant.
This is the thing that you need to notice when sending a bulk SMS marketing campaign to design your message with care to make it interesting and appropriate for the users. Moreover, talking about the expenditures, SMS marketing helps you reduce more than half of the marketing costs as compared to print and digital marketing.
According to the available data, around five billion mobile users receive text messages all over the world. Sending bulk SMS marketing through the best marketing automation software like Mumara can be super beneficial to land in the palms of the users wherever you want.
Data tells that a mobile phone user in the USA spends around 5 hours using it in a day – that is huge and must not be neglected whatsoever. Bulk SMS marketing is highly beneficial for small and medium businesses when the prices of digital channels and Google AdWords are getting out of control. That is why there is no wonder in using SMS marketing when it is most noticeable and result oriented.
Advantages of Bulk SMS Marketing
Bulk SMS marketing provides you with compact benefits to push your business to new heights of success. If you are looking for cost-effectiveness, efficiency, reach, engagement, or higher return on investment, bulk SMS marketing is for you.
Here are some other notable benefits that you need to know:
Fast Sending
Sending bulk SMS marketing messages is super-fast and easy to design. It all comes up with a character limit of up to 160 characters that helps you design the message using the ‘brevity is the soul of a wit’ formula.
It takes little or no time while writing this message and send it to the users right in the inbox.
You Face Less Competition
With the advent of improvements in social media channels, people are inclined toward Instagram and using email marketing to reach out to their customers. As per stats, 82% of the email users receive 25 emails every day on average.
The good news is for you that only 25% of the marketers use bulk SMS marketing and that is a good sign for you. It witnesses the low competition where you can make your place very easily in minimum time.
Higher Return on Investment
Sending a message can be cheaper than pennies but it possesses a huge potential that brings a higher return on investment. Contrary to the other marketing methods, sending a bulk SMS marketing campaign is just like sending for peanuts that do not break your bank.
Remarkable Engagement
Text messages come up with a 99% open rate. Not only this, let us introduce you to another amazing fact, out of this 99% of users, 96% of users open the SMS message within three minutes when they receive it. That is the thing that makes bulk SMS marketing different than other marketing methods.
You Can Create Customized Campaigns
When you send bulk SMS marketing, it helps you engage your whole database or any of the segments that you create on the SMS contact list. Further, you can customize and personalize your text message for every individual to increase engagement and make the message more effective.
If you are looking for the key to success, it is personalized SMS marketing that brings more and more advantages for you. The reason behind this is that when a user receives a personalized or customized message, he responds to it as compared to a generic message.
Minimum Efforts Required from the Users
As discussed above, an SMS consists of 160 characters – helping the marketers to send the message concisely. All you need to remain to the point in your SMS with the crux of the message, giving something your user needs. You must come up with an easy-to-read message so that your user may respond to it at the earliest.
Tips to Make Your SMS Marketing Better
SMS marketing is so powerful when you do it rightly. Many marketers use this method but do not make it right for any reason. Then again, despite the fault in their SMS marketing strategy, they go against the bulk SMS marketing that is completely baseless.
Here are some of the tips that will help you make your SMS marketing better:
Do Not Purchase an SMS List
Purchasing an SMS list can be lethal for your business because you do not know about the contacts and vice versa. Your SMS list can be consisting of the interested users but when you purchase that list, where the interest goes? Are they looking to hear from you?
The answer might be negative. Therefore, we suggest you grow your list organically that help you find loyal fans for your product.
Get Permission from the Contacts
Before sending your bulk SMS marketing campaign, and growing your SMS contacts list, you need to ask for permission to send the messages. According to TCPA, you need to ask for prior permission from the users to avoid any legal action.
When the recipients show interest in receiving messages from you, you need to plan your strategy in a powerful way to make them feel satisfied.
This is not only a legal matter, rather, if you take permission from the recipients, it will also increase deliverability and commitment.
Segment Your SMS List
Segmentation, whether it is email list segmentation or SMS list segmentation, it is equally important. Bulk email marketing does not mean that you keep sending the same message to all the users without noticing if it is according to their interests or not.
When we build an email list, we find many users of different age groups, interests, likes, and dislikes. That is why, when you send an email marketing campaign, you need to send it by keeping the aforementioned factors in mind.
An SMS marketing for people above 50 years of age might not be relevant for users below 30 years of age. That is why segmentation is a powerful factor in the success of your bulk SMS marketing.
For that purpose, we suggest you use Mumara for your bulk SMS campaigns that help you design and send your SMS campaign the way you want.
Keep Your Message to the Point
“Brevity is the soul of wit.” This concept makes you understand that you need not write long paragraphs to make your user understand what you want to say. Even within the limit of 160 characters or less, you can tell the recipient everything in your head.
All you need is to design your message concise and compelling so that your user may find some time to read it to take an action.
Send Your Message at the Right Time
Send your bulk SMS marketing campaign to the users when they are looking to receive it. For that reason, you need to understand the behavior of the users. Among the users, there might be some users that want to receive your messages at lunchtime, and others might be willing to receive them in the late afternoon.
Further, while sending your SMS campaigns, you must take care of the local time zone and it must be according to the TCPA that says your text to occur between 8 AM to 9 PM.
Conclusion
To conclude, bulk SMS marketing is so popular and a powerful means of marketing because it is supported on all types of phones either a smartphone or feature phones.
Everyone can send and receive a text message without needing any internet connection or any other technical literacy. That is the reason it is one of the ideal ways to get connected with the users.
If you are ready to touch the heights of success through bulk SMS marketing, we suggest you use the best SMS marketing tool that services you according to your strategy.
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