How wonderful would it be if you can make an awesome cup of your favourite artisanal coffee today and it would replicate itself every single day of the week. OR! How cool would it be that you do your laundry today and it does not need to be done again, ever, in eternity? Well, one can dream. Marketers ten years ago dreamt just exactly that. But, with little or no infrastructure to support their marketing needs their dreams were but alas, dreams.
With Mumara today we have revolutionised the ability to automate. We can create campaigns that can be replicated without error, seam just as fresh like washed linen and fabric softener, and they don’t fade with the dusty trends that come and go. This is the beauty and power of effective marketing, rather marketing that is evergreen in terms of its content, messaging and efforts induced.
The Lazy Marketer’s Heaven
If you are a lazy marketer looking to get yourself some scalable marketing without the effort in a completely no brainer way, then Mumara it is! You are going to do wonders with the project and your life will be seamlessly amazing marketing with this powerful automation and management tool.
The importance and relevance of an evergreen campaign can last for months and years and needs repeated send during the span of time.
The functionality of an evergreen campaign within Mumara will help you to set up the sending frequency of an evergreen campaign, according to the enduring ability of your email content. This means exceptional results using the same emails until that email is reliable and holds the test of time. We mean you can send a Christmas card every year of course, but in ten years you may need to revisit your style.
Editing your Evergreen Campaigns
Sure you will have to make tweaks to each of your evergreen campaigns, but the amount of effort needed will be a fraction of the amount of effort needed otherwise if you were to sit in front of a black computer to create a new campaign every day of the year, for every segment of your market and to edit it based on the feedback received each time. That my friend will be a recipe for chaos. If you hate chaos and love simple no-brainer jobs then use Mumara, trust the process and let it get you some amazing results with virtually minimal inputs.
How do these work?
The first step of scheduling an evergreen campaign related to select the section of subscribers that will eventually have to receive the evergreen campaign. This will be based on the frequency that you will set in the final step of the process.
You can edit the subscribers or contacts that exist in email lists. Alternatively, you can also start with a segment that you have created from the lists using Mumara Segmentation options.
So you can select one list, one segment, multiple lists, or multiple segments to receive the evergreen email campaign.
You will have the ability to select one or even more email campaigns that you created. If you will select multiple campaigns, Mumara will automatically rotate the selected campaign in cyclical order.
Here are the kind of cycles that you can use:
- (Monthly) Select to repeat sending of the evergreen campaign in a months’ time
- (Weekly) Schedule the email campaign to automatically repeat the sending on a weekly basis
- (Daily) Set the frequency to repeat sending of the evergreen campaign at daily intervals
- (Hourly) Repeat sending after every set number of hours
- (Minutes) A very aggressive way to run an evergreen campaign
If you are in a business where reminders are needed, or where your audience needs constant nudges then this is a great way to hit the hammer. You can simply automate, send and relax. The numbers will tell you the story. You can add automatically updating dynamic content tags. These tags help in personalizing the message. This is not difficult and it can help in making the content unique each time. Here is an example. You run a book rental service. Your business is to send an email to your audience every 24 hours. This email contains the best picks of the day.
So you can add an almost algorithmic cycle to rotate the content or products being highlighted in each day’s emails. In addition to the content within the email, you can edit more. This means having the ability to edit a section on weather daily. For example, you are in the business of making drinks and delivering them. The weather highlight can diversify the email experience for every user.
Add simple touches of dynamic content tags, name personalization, and other playful things to your emails. It can allow you to have fun. This fun will give your users a great experience. Without feeling like they are being nudged repeatedly or being pushed.