Suppose you have ever dipped your toes into the world of email marketing. In that case, a newsletter is a fantastic way to connect with, engage, and grow your customer base while increasing your credibility and authority.
Recent statistics reveal increasing competition in the newsletter space, 81% of email marketers now sending them. Newsletters have indeed proven so effective that people are even paying for ones with personalized, unique content.
In reality, there’s no perfect answer to how often you should send an email newsletter. It depends on your subscriber list, content, and many other factors.
How to Know the Best Times to Send an Email Newsletter
To determine the best time to send email newsletters, we’ve made some go-to tips for your help:
Firstly determine and segmentize your targeted audience
Secondly, if you ever sent email newsletter campaigns in the past, it’ll be helpful for you to track past data.
Finally, to genuinely observe accuracy, you need to run A/B Testing until we hit the spot.
When to Send Email Newsletters, According to Data
Numerous studies have examined the best time and day to send newsletters, and each has different conclusions. As mentioned earlier, the optimal timing for sending an email newsletter is based on factors like industry and audience location.
Best days to send email newsletters
Let’s start with the day of the week. Data informs that newsletter open rates are highest on Tuesdays. This may be because people are catching up on work from Monday and haven’t yet fully engaged with their inboxes.
If you send emails twice a week within these days, however, make sure to pick a combination of Tuesdays and Thursdays.
In short, Tuesday, Wednesday, and Thursday have traditionally been my favorite days to send email campaigns, as email marketers seek to avoid the Monday Unease and Friday’s itchy feet.
The Best Time to Send an Email Newsletter
One study has found However, along with all marketing strategies, the best send time is based on factors such as the recipient’s location and the day of the week.
When it comes to the time of the day, the best performing hours are in the morning, between 9:00 and 11:00 AM.
Ask Your Subscribers How Often They Want to Hear From You
The best way to determine your subscribers’ preferred newsletter frequency is to ask them directly. While data analysis can provide insights, nothing beats getting feedback straight from your audience rather than any other indirect ways.
Send out a brief survey asking your subscribers to select their preferred newsletter frequency (e.g., monthly, quarterly) to see what your audience thinks about it. This also allows you to gather feedback on the content they enjoy most or would like to see in the future.
Should Your Business Start Sending a Newsletter?
Wondering if your company is ready to launch an email newsletter? It’s important to evaluate whether a newsletter aligns with your business goals and audience needs.
Newsletters are highly beneficial for businesses with a dedicated customer base, frequent updates, or a desire to stay top-of-mind. Consider these scenarios to determine if a newsletter is right for you:
- E-commerce Stores: Perfect for showcasing new products, special offers, tips, and updates.
- Service Providers: Ideal for sharing industry news, company updates, service advice, and success stories.
- Non-Profits: Great for reporting on impact, volunteering opportunities, and fundraising efforts.
- B2B Companies: Useful for delivering thought leadership, industry insights, product updates, and promoting events or webinars.
Things to Keep in Mind When Sending Email Newsletters
Here are some tips to help you find the best send time for your newsletters:
- Split test: Split testing is an effective method for finding the optimal send time for your newsletters. By sending two versions of your newsletter at different times and comparing the results, you can pinpoint the best timing. Aim for around 12 data points—about three months of weekly newsletters—to draw reliable conclusions.
- Confirm Subscriber Locations and Time Zones: Use the Geo tools to understand where your subscribers are and adjust your timing accordingly.
- Consider the Content-Type: If your newsletter promotes consumer products, think about when your audience is most likely to make a purchase decision.
- Assort with Subscriber Goals: Determine if your focus is on increasing conversions or reducing churn, and time your emails to support these objectives.
- Seasonal Variations: Be aware that engagement drops during major holidays, such as Christmas and New Year or the 4th of July. It might be wise to pause your campaigns during these periods.
What Key Factors Influence Your Newsletter Frequency?
To check the frequency of our sending newsletter, we should keep these steps in mind:
Newsletter Purpose and Objectives: Define what you want to achieve with your newsletters. For example, education-related newsletters might need weekly updates with resources for teachers and students, while tourism newsletters could be quarterly, highlighting regional events.
Target Audience: Consider your audience’s habits. Education newsletters might be best sent weekly on weekends for parents, whereas tourism updates could be quarterly and timed for business owners and travelers checking their devices during lunch.
Open Rates: Monitor these metrics to see what works. Adjust your newsletter’s frequency and content based on actual engagement to increase results and increase customer interaction.
Ask Your Subscribers How Often They Want to Hear From You
The best way to determine your subscribers’ preferred newsletter frequency is to ask them directly. While data analysis can provide insights, nothing beats getting feedback straight from your audience.
Send out a brief survey asking your subscribers to select their preferred newsletter frequency (e.g., monthly, quarterly). This also allows you to gather feedback on the content they enjoy most or would like to see in the future.
Best Practices for Newsletter Scheduling
Here are 4 best practices and recommendations for creating successful newsletters:
- Set Clear Goals: Define specific objectives that align with your overall marketing strategy before launching your email campaign. This ensures your newsletters are relevant and purposeful.
- Know Your Audience: Understand your audience’s preferences, interests, and behaviors to create content that resonates with them. This knowledge also helps in optimizing email timing and content type.
- Keep It Simple: Ensure your newsletter is easy to read and navigate. Use straightforward language, short paragraphs, and bullet points to increase readability. Avoid excessive colors and complex designs.
- Maintain Consistency: Stick to a regular schedule—whether weekly, monthly, or quarterly—so subscribers know when to expect your next issue. Consistency helps build anticipation and avoids the perception of spam.
Summary
The ideal frequency for your newsletter falls between monthly and twice a week. Sending it during Monday through Friday work hours is generally effective, but be sure to review your metrics to determine what best suits your audience.
Email marketing lies in balancing the frequency of your sends with high-quality content. Nail this combination, and your newsletter will become a highly Awaited arrival in your readers’ inboxes—a connection that not only endures but strengthens with each email. Signup Now
