The question that many marketers ask is Black Friday Email Marketing Campaigns? The following patterns can be predicted for the coming holiday season due to the pandemic, a changing e-commerce climate, and emerging owned marketing channels.
A far greater number of individuals would shop online. This gives e-commerce firms more opportunities, as well as greater competition. Promotions for e-commerce start much earlier than Black Friday itself. This year just after Amazon’s Prime Day, several retailers would start talking.
Retailers, such as SMS and web push alerts, will improve their email connectivity with other marketing networks. These two channels are becoming increasingly popular and there are many retailers seeing new potential opportunities there. With all these patterns in mind, for your Black Friday marketing success, here are the
five most critical steps you need to take.
Main steps to leverage Black Friday Email Marketing Campaigns
- Improve your list of subscribers
This is particularly true during the holiday season, as Cyber Ten is the greatest shopping
week of the holiday season. Even more, those customers who’ve already bought from you will be more likely to buy again, so having an email list becomes much more important. If you want to boost your subscriber list, you should try to improve on the urgency and offerings of your products. A good way to do this is going to be the New Year’s Eve and Christmas sales - Sales start before Black Friday weekend on Cyber Monday
Even if you missed it this time you should not promote your Black Friday/Cyber Monday sales on Black Friday or even Thanksgiving in order to get noticed by your subscribers and visitors. Instead of waiting, you can also do a post-Black Friday sale, you can begin to promote your sales well at every chance you get. - Creating urgency in the email campaigns on Black Friday
A sense of urgency is a good weapon to use when it comes to email engagement. - Automation for launch cart abandonment
A cart abandonment workflow is a must-have for any dealer, particularly during holiday
sales, as the most efficient marketing automation. Over 75 percent of carts will be
abandoned and at least some of them can be retrieved by auto-reminders. - In your strategy, consider adding more channels
For your Black Friday contact, consider incorporating text messages.
Offer your loyal customers something special
Try giving your loyal customers and subscribers some added value so that they feel
valued, although your margins still remain on the safe side.
It may be an early-access deal for customers, any exclusive members-only package
packages, or free delivery.
You can provide exclusive discounts, free-of-charge gift-wrapping, engraving, etc. to
your loyal clients (which you can recognize and segment),
Extend your purchases beyond Cyber Monday
Finally, just a little bit after Cyber Monday, it is probably a good idea for you to stretch your offers. Now is the perfect time to start preparing for it since New Year is around the corner. Implement similar policies for Christmas and get your slice of the Black Friday-Cyber Monday sales revenue pie.
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