Although the real estate industry brings a lot of profits, at the same time it is a competitive business. You can start it easily but finding your way ahead being a realtor demands some courage, a better marketing plan, and commitment. That is the reason 87% of real estate agents leave this business even before completing 5 years (Tom Ferry). Marketing stands as an important factor, and email marketing for real estate can take your estate business to the skies if done properly.
It is a general perception that real estate does not betray you, but it is not as handy as it seems.
Micheal Ferrera says “Success in real estate begins when you start believing you’re worthy of it.”
You have to put your head and nose deep in the business to play a bridge between a real estate buyer and seller. On one hand, you need to keep an eye on the market prices, and on the other hand, use a perfect marketing tool such as email marketing to reach most of the buyers and sellers.
Previously, it was difficult to market your business due to the unavailability of suitable marketing channels. Today is the digital age. All the luck is on your side. You can spend less and earn more.
Now the question arises, why email marketing for real estate? Read this ultimate guide for realtors in 2023 for further details.
Table of Contents
- Why email marketing for real estate business?
- 7 best practices for real estate email marketing
- Gather real estate leads
- Send a welcome email
- Send emails regularly
- Send entertaining emails
- Segment your mail list
- Make your emails mobile friendly
- Choose a reliable email marketing software
- Final words
Why Email Marketing for Real Estate Business?
The real estate business flourishes when you have excellent rapport and relationships. Email marketing is one of the best tools to build a relationship with users. How? Let us tell you briefly.
Many marketing channels such as social, print, and digital media are there to advertise your product or services. But what email marketing gives you is a direct and two-way communication workflow. Further, if you choose a reliable email marketing tool such as Mumara, you can segment your email list to target the right audience for the right property that you want to sell.
The pandemic hit the world so hard. It not only changed the habits of the people but also their shopping behavior. People are more inclined to buy online instead of finding the required product by visiting shop to shop.
Likewise, for your real estate, you can use this online method in the shape of email marketing. You know what? People sometimes don’t bother to open your site to see the new property listings. But they check their mailboxes daily.
What could be a better solution? You need to send the property listings to the users so that more of them see what you sell.
7 Best Practices for Real Estate Email Marketing
Some of them marketing experts are of the view that the match of email marketing and real estate is made in heaven. People are interested in knowing the value of their property even if they don’t want to sell it.
Sending frequent newsletters about the sold real estate in their area, and the nearby areas can get more eyeballs instantaneously. In this way, the recipients will compare their own properties with the others, and find the guesstimated prices.
That is the reason, around 65% of email marketing campaigns come up with positive trends. Here, you need to keep in mind that this all happens when you implement real estate email marketing best practices. We are sharing some of the tested best practices that will help you a lot. Read them one by one:
1. Gather Real Estate Leads
First of all, you need to gather real estate leads for your email marketing workflow. It was something matter of the past when you collected the email addresses of the users manually.
Today, you can use a web form on Mumara for your website to collect leads. Also, use other mediums such as social media, and PPC. This will create an interesting loop you need to understand.
It will start with an email marketing automation tool. You will use that tool to set up a web form, and then use social media, and PPC to drive traffic to your website. Then show the sign-up form to these users to add them to your email list.
When you gather the leads, you will be able to target them in the future with the latest real estate listings.
2. Send a Welcome Email
When a subscriber subscribes to your email list, you need to welcome him by sending a welcome email. Welcome emails are one of the finest ways to start a communication workflow. Your clients need to be everything to you, and you need to give them some leverage when they subscribe to receive further emails from you.
According to available studies, 64% of subscribers expect welcome emails as soon as they subscribe to a service. This welcome email acts as a confirmation that the user will receive emails in the future.
When you send these types of emails, they help you introduce your product or business briefly to your users and create a hook for further communication. Tell your user about the modus operandi of your real estate listings.
In your welcome emails, tell the users what type of emails they should expect to receive in the future. Every business is observing the fierce competition, and everyone is taking measures to advertise to get more and more benefits out of it. We suggest you use email marketing for your real estate to keep yourself at the top of the user’s mind.
3. Send Emails Regularly
As we know that email marketing is a famous tool of marketing, which is why there are many in the market using the same for marketing purposes. That is the reason, we receive many emails in our mailbox daily.
All you need is to send regular emails to the audience so that they don’t forget about you. Although real estate email marketing is a better way forward for your business success, at the same time you need to put effort to sketch a better real estate email marketing strategy.
Being a real estate agent, you should step up with the new marketing trends to get more with a little effort. Define your email marketing goals and set email sending frequency accordingly.
Market analysts say that you should follow a weekly routine for your emails. The researches show if you follow the “once a week” strategy, you are likely to get more opens and clicks.
4. Send Entertaining Emails
Sending entertaining emails to your audience can play a nice trick to boost your business. If you are always eager to sell something, you will probably find less attention. Therefore, you need to develop a friendly relationship with the users along with the professional one.
Create an environment where when a user receives your email, he needs to run toward it to open it up. For that reason, you can send entertaining emails for your real estate email marketing strategy.
Keep updating about “what’s going on” in the area such as charity shows, an event happening, market analysis, upcoming concerts, new openings, home renovation tips, etc. Reading these types of emails keeps your users intact and curious to open your email as soon as they find it in the mailbox.
5. Segment Your Mailing List
Sending your emails to all and sundry won’t work the way you desire. People come up with different mindsets and likelihoods. You need to take care of what users are relevant to your message.
For that purpose, you need to segment your email list for better ROI. Segmenting will divide your buyers into different groups such as buyers, sellers, realtors, investors, first-time buyers, etc. that can be used according to the message.
If you segment your mailing list, you will be able to send valuable information to the most appropriate audience.
6. Make Your Emails Mobile Friendly
Who has enough time to check every update on the desktop? People use mobile devices, and tablets to view messages. Along with it, they install apps of specific realtors such as Zillow, Redfin, etc. to find the properties.
Sending desktop-responsive emails doesn’t do all the work. According to the facts, nearly 62% of users view emails on mobile or other devices. If you don’t make your email mobile responsive, get ready to bear the brunt.
This real estate email marketing practice is highly helpful to boost your open rate, trust building, and increase your sales.
7. Choose a Reliable Email Marketing Software
Choosing a reliable email marketing tool can be an uphill task due to the deprivation of proper information. There are many marketing software in the market, and you need to choose wisely.
Before you go with the final decision, we suggest you take a moment to have a look at the features of the tool you are going with. There are three most important factors you need to keep in mind, i.e., cost-effective, easy to use, and easy to integrate with the existing marketing tools.
Mumara possesses all these features and even more than that. You can use pre-designed email templates to make your email campaigns look more professional, Tracking pixels to monitor the activity of the visitors on your website, etc. Not only this, you can enjoy a free trial and change your plan whenever you needed.
Final Words
To conclude, we can say that email is one of the best ways to deliver your message to your audience. All you need is to come up with an effective real estate email marketing strategy to penetrate the hearts of your users.
No matter what you want to do, either selling or buying a real estate property, you can choose a modern idea of marketing automation. Being a realtor you should step up with all the new trends to hold your mark in the highly competitive real estate market.
Mumara enables you to use fully advanced features at reasonable prices. What you are waiting for? Get started today!
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