Webhooks are on the boom of popularity these days. Most of us have witnessed webhooks mentioned in the apps’ settings, and many wonder about the usage. Conclusively, a webhook is used to receive or send an automated message to other apps.

It is one of the simplest ways that your online accounts can get notified automatically of a new happening. It means that, for example, when a client pays you, PayPal tells your account app that something has happened.

Similarly, many other companies such as Twilio, WooCommerce, etc. use it for their marketing efforts. Webhooks are the tools that enable web apps to transfer information with each other in real-time.

If you want to push data from one app to another, you need to learn how it works. In this article, we shall break everything down for you to give a clear picture of what is a webhook, why you need it, how it works, etc. Read for details.

Table of Contents

  1. What are webhooks?
  2. How do webhooks work?
  3. What is the difference between API and webhooks?
  4. How to set up a webhook in Mumara?
  5. Why use webhooks?
    • Webhooks eliminate polling
    • Efficiency
    • Easy setup
    • Simplify HTTP request
  6. Conclusion

What Are Webhooks?

Do you want to learn webhooks in simple terms? Read it out louder; a webhook, reverse API, or HTTP callback is a tool that helps two different web apps to share info. When it is integrated with the other application, it sends real-time information when a specific event occurs such as email delivery or a bounced notification.

what are webhooks | Mumara

Our bank accounts are one of the best examples in this regard. When we withdraw or deposit an amount, we receive a text message from the bank that tells us that we have withdrawn or deposited some amount.

After sending your email campaign, you can check the status, i.e., the email is delivered, bounced, or complaint, etc., but that would be a lengthy process if you check it manually.

For example, you announce a discount for the users who just open your email within 24 hours as soon as it delivers. Would you like to check the stats again and again? That will not be a good option.

Mumara allows you to set up a webhook, and receive real-time information through a notification to whom the email has been delivered. The exchange of data occurs through a webhook URL provided by the receiving app.

The URL acts like a phone number, but in actuality, it is somehow more complicated than that because the event is sent either in XML, or JSON format called ‘payload’.

How Do Webhooks Work?

Webhooks use HTTP to send information between two apps. For that purpose, you need to enter your webhook URL in the client application. When an event occurs you receive an event notification via HTTP POST.

Real-time notifications are used in webhooks, so the system keeps itself updated when an event takes place. For example, when you withdraw via an ATM, the machine gets the information about your balance and provides the requested amount.

At the same time, you receive an SMS and an email for the transaction through an automated system, and your balance gets updated. This is how webhooks work in actuality.

Mumara facilitates receiving the following information about your email campaign:

  • Received
  • Delivered
  • Bounced
  • Delayed
  • Complaints

Once an event is configured, the webhook will wait until the event occurs. After occurring the event, the information will be transferred to the client app from the server app in JSON format.

What Is the Difference Between API and Webhooks?

We often hear APIs, and webhooks side by side they are used to get similar results, but they are not same in the functionality. Both are used to get information across the different configured applications.

API and webhooks
  • API: API works by polling. It means that the client sends HTTP requests to the server periodically to get the data. This is done by setting up interval time that how often the server needs to check for new information.
  • Webhooks: Webhooks on the other hand send the information right after the event takes place. They work faster and easier as compared to the APIs.

How to Set up a Webhook in Mumara?

Using Mumara webhooks is easy but super beneficial for your email marketing process.

You can activate it in just a few steps:

  1. Login to your Mumara account
  2. Go to Actions>Webhooks>Add Webhook
  3. Provide the webhook name, select the event, and add the notification address or endpoint where you want to get the notification of the occurred event:
Webhooks in Mumara

Click Save and your webhook will be added.

Why Use Webhooks?

Webhooks are responsible to provide you with instant information when a triggering activity occurs. This is an automated process, that decreases your labor you will automatically receive real-time responses.

Here are some of the top-notch benefits of webhooks you need to learn:

Webhooks Eliminate Polling

webhooks eliminate polling | Mumara

Webhook is one of the best ways to receive real-time information about an occurred event without any polling needs. Sometimes, polling becomes hectic for the provider because he has to request various times to get the data of the response.

 Webhooks save you from learning complex code and retrying logic, just configure it, and receive real-time notifications.


Webhooks become an important option for you to get information efficiently without indulging yourself in complicated processes. While Using APIs, as mentioned above, you have to keep checking the triggering events.

Webhooks allow the apps to push notifications when an event happens. After getting the notification alert, you can notice the changes without checking them periodically.

Easy Setup

Webhooks come up with an easy setup. You have to put limited effort to configure a webhook for your email marketing process. This is because webhooks use HTTP, which moves information between the web browsers since most websites establish HTTP.

Resultantly, you can add a webhook without indulging in creating a brand-new infrastructure in your code.

Simplify HTTP Request

simplify HTTP request | Mumara

You do not need to depend on any technology to use webhooks as they come in the form of an HTTP request. In this method, you will receive the webhook with a POST, and payload in XML, or JSON.

You will already be having an infrastructure, and need not play with the complicated coding for the configuration.


To conclude we can say that webhooks are an easy way to track the occurred events in real-time. You need not go behind the complicated process, rather, set up the webhook in a relaxed way, and get the alerts according to your predefined criteria.

To perform everything understandably, we suggest you use your Mumara account or sign up to master this art. You will find it very easy to use, and you will be a pro in no time.

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Wasim Ahmad Zahoor

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