A few days ago we featured a blog covering Campaigns & Mailgun Integration under “Mumara Featured Integration” a series in which we are focusing 3rd party integrations that Mumara apps offer. In response to that blog, we have received multiple questions and most of these questions are referring to pricing and cost involved in using Amazon SES setup, especially focusing on Amazon costs.
As a result, we’ve decided to feature another blog in which we can have these pricing things discussed in somewhat more detail.
Table of Contents
- How does pricing work for Amazon SES?
- Amazon SES sending limits/quota
- How does Mumara Campaigns pricing work?
- Campaigns connect
- Campaigns self-hosted
- Campaigns cloud (SaaS)
- Subscribe campaigns
How Does Pricing Work for Amazon SES?
There are two separate pricing models that Amazon Simple Email Service (SES) offers to its clients. One is for receiving the email, and a separate plan for sending.
In this blog, we are just concentrating on the latter one for “Sending Emails”. The cost of sending with SES is also based on certain aspects. Avoiding the complexity, since you send emails from an external platform/application Campaign, the pricing based on the data transfer through the EC2 tier will not apply. You are billed based on the emails you send. And you are also billed for reaching a certain size of email attachments.
So for every 1,000 emails, you send through your Amazon SES account, you are billed $0.10, which is less than a dollar. And for every GB of attachment, you will be billed $0.12.
As Amazon itself is the right place to keep you updated on the pricing, you can visit Amazon SES Pricing for further details.
Amazon SES Sending Limits/Quota
Another relevant question is about the sending quota that you are allowed to send. Well, Amazon SES puts the new accounts in a restricted environment known as Amazon Sandbox.
When in Sandbox, your sending limit remains low as 200 emails per 24 hours with a frequency of 1 message in a second. You are also restricted to sending to the verified recipient address or domains only. And the “from” domain identity needs to be verified as well.
When out of Sandbox after requesting production access to Amazon SES, you will be able to send to any recipients without having to get the addresses or domains verified, however, the “from” identities and other routing information will still need to be verified for sending.
While requesting to remove the account from Sandbox, you will be provided the ability to request desired sending limit that you want to send over the period of 24 hours, you can also request desired to send rate of messages per second.
When out of Sandbox, if your account is evaluated for a good sending reputation and you are reaching your current sending limit, Amazon SES automatically increases the sending limits for a certain account.
Requesting to increase the sending limit doesn’t guarantee you’ll be allowed the desired limit or frequency, Amazon SES does evaluate your account for better standing and your described plan for Amazon usage.
Let’s assume your account is out of Sandbox, and you are allowed the following daily limits. Here is how Amazon SES costs you as per their current pricing model.
| Email Limit | Sending Cost |
| 1,000 (One Thousand) | $0.10 (Excluding attachment cost) |
| 10,000 (Ten Thousand) | $1 (Excluding attachment cost) |
| 100,000 (One Hundred Thousand) | $10 (Excluding attachment cost) |
| 500,000 (Five Hundred Thousand) | $50 (Excluding attachment cost) |
| 1,000,000 (1 Million Emails) | $100 (Excluding attachment cost) |
How Do Mumara Campaigns Pricing Work?
The Campaigns email automation and marketing platform by Mumara lets you send emails using your Amazon SES account. Mumara Campaigns currently follow more than a few pricing and software distribution models, details of which are discussed in the following area.
Also, visit: https://www.mumara.com/campaigns/pricing/
Campaigns Connect
Currently, it is referred to as an end-user account, but team Mumara is going through a process to change its name lately to Mumara CampaignsPlus Connect may be something more relevant.
The important thing to understand about this type of software distribution is it assigns its subscriber an account based on the number of contacts the client is looking to send to.
Also, the account is instantly set up and the client is charged based on the number of contacts he/she chooses. Accounts under this package don’t allow creating further users or using an external SMTP/Mail server.
However, a large number of globally acknowledged ESPs are available for clients to integrate their accounts with, including Amazon SES.
Campaigns Self-Hosted
You can have this type of license installed on your preferred web server and can use it to send as much or as little as you want to send. Further, you can use it on monthly basis or can purchase a lifetime license of the application.
The price of this type would increase based on the number of users you are looking to create to further share/distribute your installation with your clients or partners.
Campaigns Cloud (SaaS)
A cloud-based solution for people who are looking for better scalability. Also, plans under this package are distributed and resources are allocated to each plan based on the number of contacts the client is looking to have and send to.
Clients will be offered full application access where no modules are restricted, unlike Campaigns Connect where you don’t get user management or the ability to connect to an SMTP server.
Subscribe Campaigns
Rest assured the combination of Mumara Campaigns and Amazon not only offers maximum reliability for premium features but also helps you cut the email-sending cost.
You can choose the most suitable Campaigns plan as per your need to ensure you are getting premium features to manage creatives & emails while the sending cost is as low as insignificant with Amazon SES.
As a proposition, it’s like no more than $0.26 for 1,000 emails in 24 hours from Amazon and a 501-5k contacts plan of Mumara CampaignsPlus connect.
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