This blog will tell you everything about how a segment of your email list brings a better response rate, let us get started.
After all the speculation about email marketing meeting its dead end. It continues to be one of the leading communication channels, for both marketing and transactional messages. Our inboxes continue to swell with a bunch of product/service promotional emails with attention-seeking subject lines.
But does all of these messages are good enough to grab the recipient’s attention? Not really. Even after hitting the recipient’s inbox (Key Concern of Majority Senders), most of the messages are ignored, deleted, or even treated as junk.
One of the possible underlying reasons for this rejection is that the recipient doesn’t relate to the email message or straightaway thinks it is irrelevant. If your message in French includes a large amount of English audience in the recipient’s list, how can you expect it to bring profitable results?
You need to geographically slice your list for better results. Well, don’t lose hope in email as a communication channel. It is still 40% more effective than major social media networks like even Facebook. What you really need to do is a segmentation of your list based on subscriber preferences, and create more contact groups with similar characteristics.
Mumara’s “Advance Segmentation” addon offers several ways to micro-segment your list. And the clients, who are using segmentation tools to create targeted groups of recipients, are performing better in terms of open and click rates.
Let’s take a look at different levels of slicing the list into targeted segments.
Segment by Accounting Logs, Email Activity, and Data Fields
Each sent email offers valuable information about the subscriber’s behavior, preferences, and subscriber’s email activity status. As a result of your previous campaign, if some contacts opted to unsubscribe from your mailing list, you certainly don’t want to make this big mistake of sending further messages to them.
So let’s just simply use the “Unsubscribed” filter to create a new segment of the contact that have unsubscribed. Following the same pattern, several filters can be applied to create a new segment for “Bounced” emails.
As your approach would vary for hard and soft bounce, you will need to create separate segments for both.
- Segment Hard Bounced Only
- Segment Soft Bounced Only
- Segment Both Hard and Soft Bounced
- And More Options
- General-level segmentation can be performed on currently available data fields.
- Segment the Contacts with First Name
- Segment the Contacts with Last Name
- Segment the Contacts with Both First and Last Names
- Segment the Emails that Contain Particular Value
- Segment the Emails that Don’t Contain Particular Value
Target Group of Opens, Clicks, Unopened and Unclicked
Contacts that have opened the email or clicked the link are known as “Opens” and “Clicks” of your email campaigns and both these are considered the most valuable activities a subscriber can perform.
And those who haven’t performed any of the activities, are considered less engaged or unengaged subscribers. You would follow different strategies to target them, and for that, you certainly need to create separate groups based on subscriber activity as highly engaged, engaged, less engaged, and unengaged.
Categorizing these contacts mindfully can increase the chances of success for your future campaigns. You may need to resend the email to the subscribers who didn’t open (Unopened) or didn’t click (Unclicked), by perhaps changing the subject line, sending time, and other aspects.
Therefore, you need to have effective filters to segment based on varied criteria.
- Create New Segments of Opens Only
- Create New Segments of Clicks Only
- Create New Segments of Contacts that Didn’t Open (Unopened)
- Create New Segments of Contacts that Didn’t Click (Unclicked)
- Geographic Segmentation of Opens
- Geographic Segmentation of Clicks
- Segment Contacts that opened in between Specific Data & Time
- Segment Contacts that clicked in-between Specific Data & Time
More precise data can be combined or categorized by applying more than one filter. After you set up the segmentation criteria, you can automatically Export, Copy or Move the new segment to another list, to better target the relevant contacts for the best results.
You can also work with automated Triggers within Mumara that offers extensive options for real-time action-based segmentation of your list. List segmentation seems simple but can give your results a positive lift.
Explore plenty of other options and start segmenting your list today.
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