Drip campaigns sometimes referred to as drip email marketing, workflow automation, auto-follows or even autoresponders is the part of email marketing automation. It allows sending a series of prewritten emails scheduled to be sent out automatically upon meeting some preset criteria.
The complete series and the interval between the emails can be set at once. The rest is managed automatically by the software utility. Most marketers consider the dripping of emails or drip email marketing as one of the key strategies to build a long relationship with your clients by sending emails on prospect’s activity rather than your marketing timeline.
It opens up more opportunities to nurture prospects and get more customers on board. There are plenty of reasons why drip campaigns are good for business.
Table of Contents
- Creation of different campaigns for different targets
- Reporting and analysis
- Easy to manage the large size of customers
- Nurturing your customers base
Creation of Different Campaigns for Different Targets
Email automation bundled with tools to help you create a more personalized email experience can help you return more buyers. You may target different groups of customers based on loyalty, demographics, or geographic outlines.
In Mumara Campaigns, drips are easy to set up, since you can easily create drips by writing suitable content and defining the interval between these drips. Later the dripping can easily be started with the help of the Trigger function.
Drips unmatched acceptance, deliverability, and capability to reinforce trust and relationships can serve to boost the sales graph which is vital for every business.
Reporting and Analysis
One of the most important aspects of all marketing is that you have actionable data of customers/prospects available. Email automation apps like Mumara offer reporting tools to acquire real-time actionable insights, utilizing which you can make informed decisions according to the customer lifecycle stage.
As a result, gaps in your marketing strategy can be filled; a fall in the sales graph can be detected and rectified. Hence, reporting tools are essential for the success of drip marketing campaigns because it makes easy to evaluate what works and what does not.
Reports can help you decide whether to rework a call-to-action or reduce the number of drips you are sending.
Easy to Manage the Large Size of Customers
It may appear difficult to set up drips at first, but it is quite the opposite. Since it is mostly data-driven and things work as contacts’ actions/activities, you can implement the content, and interval and set up the criteria once, the automation tool will handle the rest.
You just need to be well-versed in the tips for effective email marketing and customer engagement. Through this easy application, and better control of content and its execution, you can generate way better sales compared to other channels with minimum controls at your disposal.
Nurturing Your Customer Base
Drip campaigning succeeds in boosting sales because it operates on the mantra that customers are given the right information at the right time. This prevents the temptation to overload customers with emails because the process is carried out automatically as it relies on actions/activities performed by the prospects.
While drip campaigns can effectively be used to target potential customers, equally performs well to engage current customers which makes them even more effective.
Drip campaigns do not focus on overloading a customer’s inbox but aim to be thoughtful in terms of content, relevance, and timing of the email.
Due to the phenomenal results that it can guarantee, more marketers prefer drip marketing as their key strategy to give a boost to the volume of sales. By keeping the customer engaged, you can ensure a high customer retention rate.
Additional advantages include the increase of email respondents as compared to other types of emails. A clear reason for the rise in the sales graph is the ability that dripping offers to provide key information to the right recipient at the right time. Drips can also be used for re-engagement campaigns to turn more leads into loyal customers.
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