This blog is written is to kick-start the series in which we are concentrating on the third-party resources that Mumara software is providing integration with. This blog is one of them to show Mumara & Mailgun integration.
The primary aim of these programmatic interactions is to provide our clients with ease of access to use resources as per their unique business requirements. So far the focus of this series remains on Campaigns mostly, the email automation and marketing application of Mumara.
In this particular article, we will be discussing another major integration with Mailgun Email API.
Table of Contents
- Mailgun integrated
- Analytics & reporting
- Cost-effective and sustainable email delivery
- What you can get?
Mailgun Integrated
Like all other APIs within Campaigns that enable the delivery of application-driven messages, the configuration of a Mailgun-powered Sending Node is detailed and easy.
The process empowers you to set up details of the sender, additional/custom information for the email headers, and other required details while connecting your Mailgun account.
While connecting your account with Campaigns, you need to provide the verified domain as well as the API Key to authenticate the requests that Mailgun will receive on your behalf.
The process of Mailgun signup, getting your send from the domain verified, and acquiring the required credentials is pretty straightforward.
Analytics & Reporting
As you connect your account of Mailgun with Campaigns Sending Node to be able to later use it for email delivery. You can also opt to process the delivery reports using the Mailgun Event Webhooks.
The Mailgun Webhooks helps you get insights into the performance of the emails you send through its system. It precisely informs you about the engagement metrics like email opens or clicks or events like bounced or unsubscribed etc.
To be able to process these delivery events within Mumara Campaigns requires you to provide a URL that can handle the data of these events via POST. It may seem complex to you, but it isn’t actually.
Campaigns automatically create a URL taking your Mailgun Verified domain. You’ll just need to copy it from your Campaigns interface and paste/save it in your account within Mailgun.
Cost Effective & Sustainable Email Delivery
As an email marketer, you always make a conscious effort to deliver a maximum number of email messages to the recipient’s inbox. However, recent surveys maintain that the majority of marketers are struggling with deliverability.
Since every sent email costs you time and money, you can’t just keep experimenting with your current providers. Having an infrastructure capable of resolving/processing delivery issues and choosing an email service recognized for sustainable delivery is always a better idea.
Campaigns and Mailgun together serve both ends:
- Making an informed decision to be able to carefully analyze engagement reports within Campaigns.
- Using having a seasoned delivery service Mailgun on your side for sending.
What You Can Get
With this setup in place, you cannot only save the costs for missed messages but can also cut the overall sending cost. Further, you don’t have to recruit staff to manage technical things, don’t need to buy expensive hardware infrastructure on a recurring basis, and don’t have to worry about the maintenance of the infrastructure.
If you are just starting off at the beginner level with low email volumes, you can even start for free. Mailgun does offer free emails for a certain monthly limit. However, costs are involved when you are increasing the email volume, but it is still accessible.
On the other hand, Campaigns also offers flexible pricing plans suitable for businesses of all sizes and marketers with small to high volumes.
So if you are looking for a platform that lets you deliver messages via the Mailgun system, your search finishes here. You can easily signup with the Campaign’s desired plan, and can look into the help center resources to get your Mailgun account integrated with ease.
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