Do you have any idea that a big portion of email recipients determine whether or not to open an email based on the subject line only? To make recipients read your email, you’ve got to get it opened first.
An email subject line is the very first thing that recipients see, so it can have a huge impact on the whole email.
For workplace emails, you need to write a professional subject line, but how do you know which email subject line will be successful?
In this article, we’ll discuss these questions and address your concerns to get started with a professional email subject line.
- What is a professional email subject line?
- What makes a good email subject line?
- Examples of catchy email subject lines
- Email subject lines best practices.
What is a Professional Email Subject Line?
A professional email subject line is a clear and impactful preview of an email. It should pinpoint key information for the whole email content to help the recipient understand what is in the email.
In most general terms, the subject line gives you an idea of the whole email—to help the recipient quickly understand the importance and intent of the email.
What Makes a Good Email Subject Line?
The most important step to make your email campaigns successful? Use a Good Subject Line.
It’s not only the first thing subscribers see, but it also makes them decide how worthy your email is.
A good subject line intends to complete their recipient’s interest so they’ll open the email and respond to it. While writing an email subject line make sure to complete the recipient’s interest and intent.
Personalization is the key to email marketing in 2024. Also, AI tools will help to collect the data and behavior of the recipient.
When you have this data you’ll be better able to understand your recipients and behave known to them. You’ll have a bundle of opportunities to create different subject lines for your receivers once you have all the necessary information about it.
Before moving further, let’s get into some of the most important points that make a great subject line.
1. Urgency:
Creating a sense of urgency makes people take more quick action.
Subject lines using the words “breaking”, “alert”, and “ urgent” engage people to communicate rapidly.
Also, highlighting deadlines like “Last offer” or “Limited stock” and “Don’t miss out” will lead people to open your email as these phrases have the power to grab quick attention from the recipient’s side and motivate them to read down to it and be more likely to purchase.
2. Curiosity:
The subject line works best in such cases when it goes like “ You’ll get benefit from this email”
But sometimes it’s good to maintain mystery, most probably when it requires the recipient’s major interest and concerns. It’s true that a good subject line results in more open rates.
It’s a genuine fact that curiosity drives people to dig inside the thing and get to know it—the same is true when you put curiosity in your subject line.
3. Offers:
This is where the real benefit of sending a well-designed email comes in place. People are always drawn to new experiences, especially when they see a freebie or discount. Make sure your subject line captures that excitement and curiosity.
I’m far more likely to open my daily newsletters when there’s an offer or hint like “free stuff” mentioned right in my inbox.
4. Relevance and Timeliness
When I subscribe to an email list, it’s usually because I’m interested in staying updated or learning more about something specific. In the same way, sparking curiosity in your audience or creating subject lines around trending topics and timely news can position your brand as a go-to source in your field—and encourage people to open your emails and dive in.
Examples of Catchy Email Subject Lines:
To give you some idea for catchy email subject lines we’ve gathered a few examples below:
Doen: Ending Soon | Favorites Up To 70% Off
This subject line from the clothing brand Doen creates urgency by highlighting a limited-time sale. These practices help the subject line stand out in a crowded inbox.
Why I opened it: As soon as I saw this email, I clicked. It immediately created a sense of urgency, reminding me the sale was almost over and hinting at the great discount I’d miss if I didn’t act fast.
Mumara: Email Open Rates
This example from Mumara is simple but effective. Mumara is an Email Marketing and Automation Software used to send verified professional emails, so it makes sense to share guides on a topic that most of its subscribers would be interested in.
Users of this software who search for email open rates and send a variety of emails will naturally want to ensure they remain compliant.
Reason to open it: This email grabbed my attention because it was clear that it would be informative. I made a note to review this email so I could read the included article later.
Best Practices for Email Subject Lines
Creating a great email subject line is an important part of building a successful email marketing campaign. Let us discuss some Best practices for winning email subject lines one could adopt for running successful email campaigns.
Grab The Audience’s Attention:
Think of your email subject line as a mini ad for your content. To stand out in a crowded inbox, you need to grab attention right away. You can do this with a clever phrase, personalizing it by adding the recipient’s name, or even throwing in an emoji to make your subject line pop and set it apart from the rest.
Convey Relevance
Subject lines should deliver relevant information to recipients and give them a glimpse of what they’ll discover upon opening the email.
For emails designed to influence customers toward a product, the subject line should emphasize the product’s value or importance, such as advertising a seasonal promotion or highlighting the need for a service like a check-up.
Lead Actions:
Think of the main objective and call to action of your email campaign. What specific action do you want your audience to take after reading your content?
Do you want your audience to buy a product or service? , or to encourage them to register for an event? Make sure your subject line is clear about the desired action of your business.
Personalize When Possible
People respond best when they feel that communication is personal and they are likely to pause when they notice something familiar, like their own name, in the inbox. Use a dynamic content tag to auto-populate your subject lines with the name of the recipient.
The more your content is personalized the more it completes the user intent and the chances of your email to get noticed will also increase respectively.
Clear and Concise :
While writing the subject line, it should always be a top priority to make it clear and straightforward. An easy-to-understand email subject line is more acknowledged and readable than a lengthy or complex one.
Keep your subject line short and to the point, giving a quick snapshot of what the email is all about—after all, it’s your subject line that matters the most.
Summary
Workplace emails need clear subject lines to help the reader understand what the email is for. A professional email subject line should clearly convey the topic and purpose of the whole email.
After getting the whole concept of a professional email subject line discussed above, you’ll be able to write a good email subject line that will get your emails the attention they deserve.
Once you begin implementing the strategies outlined above, you will likely see an increase in email engagement—proving a big hit for your business.
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