As a marketing expert, you know email is vital for all your business strategies. But keeping your emails relevant and compelling? That’s tougher. You need to be proficient to know the tricks or hacks to deal with it.
We’ve put together 10 powerful hacks, supported by expert advice, to increase your email marketing strategies. This guide is designed to help you push higher engagement and maximize your campaign results.
Check out these 10 innovative email marketing hacks with the potential to give a higher ROI on your email marketing campaigns:
- Create Bold, unforgettable subject lines
- Personalize your emails
- Use social media
- Keep the subject line short
- Mobile Optimization
- Use email automation
- Tell a story
- Proofread
- Know your audience
- Keep testing your emails
1. Create a Bold, Unforgettable Subject Line
According to Salesforce, 33% of people open emails based on subject line only, so don’t let it go to waste. Make sure to fulfill the interest and intent of the user in the subject line.
A good email subject line aims to cover the recipient’s interest so they’ll open the email and engage with it.
Your subject line is the very first thing the recipient will see—so always make it engaging, catchy, and click-worthy.
2. Personalize Your Emails
Including a personal touch in your email greatly impacts your email campaigns.
You can use the dynamic content tag to enter a person’s first name, firm name, or industry into the message. This will make your email stand out, which will help you to be acknowledged and meaningful to the recipients.
Email personalization isn’t just a strategy; it’s a way to connect individually with each person interested in your business. It’s among the best hacks one could implement to upgrade their email marketing strategies.
This approach allows marketing experts to create emails that relate to each individual on their list without needing to write separate emails for everyone.
3. Use Social Media
Social media has got the power to turn your email marketing strategies into a big hit. For example, you can use your followers to get more email subscribers if you have a huge social media following.
You can share your successful email campaigns on Facebook, Instagram, or Twitter to make people aware. This shows people what they’re missing out on by not subscribing.
4. Keep Subject Lines Short
Compact subject lines tend to be more successful. Multiple studies revealed that shorter subject lines resulted in higher click-through rates than longer variations.
For example, some studies found that subject lines with fewer than 10 characters had an open rate of almost 58%. Throughout your email content, the subject line is the only thing that matters most to the recipient.
5. Mobile Optimization
According to a study, 58% of people start their day by looking into their email inboxes.
Even before their morning coffee, most people will spot a poorly formatted email that’s not mobile-friendly. With over half of email users checking their inboxes on smartphones or tablets, if your emails aren’t optimized for mobile, it’s time to fix that—immediately.
But don’t ignore the rest of your audience. While more than 50% read emails on mobile devices, the other 50% still prefer using their computers. Your emails need to be optimized for both.
6. Use Email Automation
One of the best email marketing hacks—automating all your email marketing campaigns. As a business owner or marketing expert, you do a lot of the duties yourself. You’re probably leading your team and doing all other sorts of stuff alone.
This is why email marketing automation can prove a valuable asset to your business. Email automation is a must-have for any serious marketer in this day and age. It’s best practice to ensure your email marketing tool has advanced automation features.
All you need to do is set up a workflow, and they will operate around the clock for you.
7. Tell a Story:
Your customers are always busy.
If they open your email, what will compel them to read it through to the end?
One of the best ways to do that is to write with storytelling segments
Creating a story like your favorite novelist can get readers on the edge of their seats.
What kinds of storytelling aspects should you include in your emails? All of them! Turn real people into “characters” by amplifying their characteristics. Create success stories. Make valuable content.
8. Proofread:
Your reputation means everything in business. Don’t let it damage by making a single grammatical or spelling mistake.
A study from North Carolina State University, covered by Salon, revealed that college students reacted poorly to emails filled with typos.
Psychologists found that students viewed the sender as slack, unintelligent, and deceptive when the message contained numerous grammatical mistakes, compared to the same message with no errors.
9. Know Your Audience
You’ll be better able to send relatable emails to the recipient if they are well-known to you.
You can implement this hack to get a better idea about your customer’s wants and needs.
Getting a deep understanding of your audience is the most important step before you start sending emails. Your content will make a much greater impact by identifying your audience’s interests and intentions.
Studying your target audience can outline your messaging and email strategy to give you a better chance for that worthy click.
For effective communication, It is important to modify your messages to your audience accordingly.
10. Keep Testing Your Emails:
Another major turnoff for any audience is a poorly put-together email. Whether it’s a broken link, a video that won’t load, or a missing image, these issues can drive away subscribers.
To prevent this, always proofread and test your emails before sending them.
If you spot any issues with how elements appear in your email, correct them before sending it out.
For advanced testing, you can also use Mumara’s advanced A/B Testing feature to get an idea of which email campaigns work best for your clients.
SUMMARY:
The list might appear lengthy, but if you have a good grip on all of these email marketing hacks you can improve your productivity and demonstrate your value to the business.
These powerful email marketing hacks have the power to change the game of your business strategies.
You don’t need to be an expert to succeed—each step is simple and quickly becomes second nature. Of course, to keep things running smoothly, you’ll need advanced email marketing software. Don’t have one yet?
Visit MUMARA if you’re looking to upgrade your marketing strategies.
