When it comes to online marketing platforms, Email stands out as the top choice.
Everyone widely uses it, every marketer chooses it, and every business needs it.
However, not all marketing emails are created the same, some are good, others are exceptional, but the best of all are those personalized email campaigns.
Today, let’s explore some winning strategies for creating personalized emails. Imagine the impact of a thoughtfully personalized greeting or a carefully written subject line that immediately grabs attention and sparks curiosity. These small yet powerful touches can make a lasting impression and significantly increase engagement.
Table of Contents
- Use a Presentable Email Address For Communication
- Maintain Consistent Engagement With Your Audience
- Segment Your Email Lists Actively
- Establish a Regular Email Frequency
- Personalize Your Email Using Mumara
- Align Emails With The Buyer’s Journey
Use a Presentable Email Address For Communication:
A professional email address that matches your brand and uses your website’s domain receives trust and brand awareness.
We all have that one email address—like “[email protected]” or “[email protected]”—that brings back memories from our past. But when it comes to business, it’s time to leave those behind. Using an irregular email address can hurt your reputation and damage your clients’ trust in your brand.
Consider this: [email protected] vs. [email protected]. The latter is undoubtedly more appealing, right?
While Gmail and Outlook are user-friendly and popular, they miss out originality since anyone can create an account. To stand out, you need a unique domain that reflects your business name. A distinctive address after the “@” is the signature of a classy, professional email.
Maintain Consistent Engagement With Your Audience
Keep it consistent, until you start getting materially productive results. Like the earlier mentioned sales agent in the reply-to email, can be the right person to involve the client in a cross-sale or up-sale discussion.
It is even better if the sender’s email and reply to the email match, that technically wouldn’t affect deliverability or passing authentications, but certainly affect the impact your email casts.
In a nutshell, try to keep it in person and try to keep it consistent as well. The end goal of personalization is improved subscriber engagement. You just don’t always follow the obvious ways to create a personalized email; you keep on experimenting with new things.
Segment Your Email Lists Actively
It is always good to segment your records, based on their time zone and location. Sending all of your clients situated in different locations across the globe, won’t serve the goal well.
You need to hit your subscribers before their inboxes swell with unread emails, and the position of your email isn’t very favorable in the pending list. Do some research on the appropriate time when a certain group of recipients in a particular time zone and location engaged better, and make use of Split Tests.
Don’t get Irrelevant; It has earlier been mentioned that the sole purpose of creating emails with personal flavor is to get the recipient engaged, followed by the step of opening the email.
Establish a Regular Email Frequency:
There has always been a discussion regarding what’s the decent frequency of email sending. But what I want to say isn’t just frequency, it is remaining relevant. Irrelevant email communication can lead your recipient to opt out of your mailing list.
Always keep note of what was previously sent to a certain segment of the subscribers, how they reacted, and what are they expecting now. Unless you achieve this good level of recipient engagement. And even after that, avoid sending disorganized emails.
If the subscriber is engaged in an up-sale discussion and expects to have the details of a newly added module and discount pricing in the next email, keep him intact, and avoid distracting subscriber attention by sending irrelevant emails during that time.
On the other hand, sending emails too infrequently can leave them feeling neglected, potentially causing them to forget about your brand. Finding the ideal email marketing frequency is an ongoing process that requires continuous testing and refinement.
Align Emails With The Buyer’s Journey
The most successful emails include the accurate information at the right time. That means finding a way to welcome new subscribers that’s personal and then keeping them engaged until they become loyal brand promoters.
So, start with an impactful brand identity and outline your ideal buyer journey.
Start with a welcome email. This might be a direct email from a loyal member of your team or a bright graphic welcome that connects when your latest contact signed up.
Personalize Your Emails using Mumara
We have just discussed the importance of keeping note of subscribers’ locations; one way to reach subscribers of different locations separately in one campaign is by making use of tools that help to create dynamic content.
Tools like Dynamic Content Tag within Mumara will help you create an entirely new text section to automatically be sent out to a certain number of subscribers upon meeting set criteria. You can explore several variations to define unit rules based on location, e.g. when subscriber “Country” is “UK” or “City” isn’t “London” etc.
Automatically replace the particular section (or complete email) with the content unit saved in the dynamic content tag.
For Example, reaching subscribers in Country Spain using their native language Spanish will improve the level of personalization and subscriber engagement also. Find some more ways of email personalization in the following blog that also covers some more details of Dynamic Content Tags for email personalization.
Summary:
Email marketing is an important tool for engagement, heavily dependent on personalization. Key strategies include using a professional email address, maintaining consistent engagement, segmenting lists, establishing a regular sending frequency, aligning content with the buyer’s journey, and utilizing dynamic content tools like Mumara.
While it might feel like a significant task, by closely observing and understanding your customers’ behavior, you can ensure their continued loyalty. Investing in personalization strengthens these connections, helping you retain your customers and keep your business growing.
Read more Email Marketing Blogs.
Add comment