Email marketing has established itself as one of the most trusted marketing channels over time. Where there are many benefits for marketers, there are some shortcomings too. Today, you have to work hard to increase your email engagement, otherwise, you will be landing in the spam folder.
Due to the overwhelming popularity of email marketing, almost all major businesses use this platform to multiply sales. That is the reason, according to an estimate a user receives around a hundred emails every day. With this huge volume of emails, the recipients can’t read every email.
Therefore, they go to the ones especially crafted for them or they feel relevant. In this process, many emails go by unread, and unnoticed every day. It becomes highly frustrating for a marketer or a business when a lot of effort is put into designing an email campaign but it goes by unopened.
It feels as bad as we wave our hand up and down to someone and get no response. but the good news is that you can improve email engagement by putting extra attention to the strategy you make for better email deliverability.
In this article, we shall discuss some of the tested ways to increase your email engagement naturally. Dive deep for the details.
Table of Contents
- What is email engagement?
- How to increase email engagement?
- Always send a welcome email
- Use a subject line that improves the open rate
- Segment your audience
- Do not overlook email preheader
- Master the art of storytelling
- Personalize your email
- Treat your readers just like your friends
- Select the best time
- Make your email responsive
- Use your email engagement with Mumara
What Is Email Engagement?
Email engagement is about measuring how recipients interact with your email broadcasts. Does it revolve around the factor the what happens to your email when a user receives it? Whether it is opened, clicked, converted, or replied to.
Email engagement is one of the core factors in enhancing email deliverability because when users engaged with your email, there are more chances that they will make a purchase.
Market experts focus a lot on the engagement of an email campaign because it is the key that brings sales while penetrating the hearts and minds of the users. The marketing campaigns are sent to the users with the expectation that they will take some action.
How to Increase Email Engagement?
Email engagement can be increased by following the below-mentioned steps:
1. Always Send a Welcome Email
A welcome email is the first email that is usually sent to users to initiate communication workflow. According to the studies, around 64% of subscribers expect a welcome email as soon as they subscribe to a business.
This shows a quite clear picture that sending a welcome email is quite important as well as effective. By welcoming the new prospects, they will feel at home, and at the same time, you will get a chance to briefly introduce your company to them.
Good companies never ignore this factor to kick-start the conversation through a welcome email. This is the point where you can get the attachment of the users immediately by sending the discounts and coupons. It will not only increase the affiliation but also escalate your sales.
2. Use a Subject Line That Improves the Open Rate
A well-crafted subject line is responsible to improve the open rate of the email to a larger extent. It is a widely accepted adage “the first impression is the last impression”. This saying greatly suits t the email subject line.
What if you put a lot of relevant data in the email, but no one opens it up? That would certainly be a waste move. You should be aware of the importance of the email subject line and craft it well to get opened instantaneously to get more engagement.
According to the studies, the open rate of email increases up to 85% when it lands in the mailbox with an attractive subject line. As we discuss in the above lines that on average a person receives around a hundred emails a day, so it is not easy to get noticed in the crowd.
You can use emojis in your email subject line too to stand out to get more attention. Avoid using spam words in the subject line, rather address the pain points of the users, be personalized, and follow the concept of fear of missing out. This will be the starting point of your email engagement.
3. Segment Your Audience
Before you send your email campaign, it is better to understand sending it to the right audience. Email list segmentation is one of the finest ways that help you communicate with the appropriate audience. Mumara allows you to create a list, add or import your contacts and make segments on your email list.
Not only this, but on Mumara, you will use Custom Criteria, where you will be able to narrow down your audience without segmenting your list while scheduling a broadcast. If you do not create segments and send your email campaign to all and sundry, it will not bring the results you look for.
For example, you have an email list containing both male and female genders, but send an email campaign related to the females. What you expect out of it. This type of email broadcast not only brings poor results, but also increases unsubscribe, and spam reports resulting in low email engagement.
4. Do Not Overlook Email Preheader
Email preheader or preview text is a small thing with massive results. This is the point that can be served as a starter and tell the readers what they should expect in the email.
Here, you also need to be careful that do not to mislead the users in this area with bait. If done so, you will be facing a lot of spam reporting.
In this short space, you have to give the crux of the whole message to get instant attention.
5. Master the Art of Storytelling
Captivating the audience’s attention is one of the most daunting tasks ever because it is not as simple as it seems. Storytelling jumps in as a savior in this regard. Selling your product is not easy when you do not come up with an adequate plan.
A story is something easy to remember and leaves a long-lasting impression on the human brain. What did you demand more other than food when you were a child? The story was among the most desired things we wished to hear from the elders.
Not only this, some of the stories that we heard in childhood are still in our memories even if are grownups.
The same is the case with branding. If you want to penetrate the minds and the hearts, you need to sell your product in a way no one else does, it will be one of the best methods to increase email engagement.
6. Personalize Your Email
This is not a good idea to make your customers feel like just a name in the content list, they need more than that. It will not be false to say that this is one of the most negative things when a recipient receives a generic email.
When they give you importance, it should be your shear duty to give them a special place that makes them your fan instead of just a customer. For that reason, we suggest you send personalized emails through Mumara because they increase engagement and bring more sales.
People like to receive emails that are specially designed for them. In this regard, you can send a message where you can tell about the purchase history and abandoned cart items.
In this way, the recipient will feel that you actually know about them something instead of sending a generic message without knowing anything about the users.
7. Treat Your Readers Just Like Your Friends
Sending an email broadcast? Stop! Read that again. Can you send the same to your friends or family? If your answer is ‘Yes’, then hit ‘send’. Otherwise, make your content friendly in order to increase email engagement.
Never forget that your audience is human beings, and treat them as such. Mitchel Harad says, “To improve email engagement, you need to forget close to everything you’ve read in the guides and ‘how-to’ articles online. Your emails should be framed and written the same way you’d communicate with an old-school friend via email.”
Friendly content is necessary to build a relationship with the users. Until or unless you will not give them a special place, they will treat your brand casually.
When you build a trusted relationship with them, they will become your fan, and open up your email the moment they see.
Mitchel Harad says that people should be treated like people so they interact with your email to increase email engagement.
8. Select the Best Time
In order to increase email engagement, it would be best if you pick the best time. What if you send an email campaign to the users on busy days and at odd times? These emails will bring less engagement and a lower return on investment.
When you do not care about the right time, your emails to the bottom of the mailbox, where they get no attention. If you want to find the best time, run a split test. In this way, you will be able to find the time when your email gets more engagement.
Likewise, follow the time zone strictly while sending a broadcast. For example, if you are sitting in Asia, and want to target the USA, you need to follow the time pattern of the United States. It will give you more email engagement without any doubt.
9. Make Your Email Responsive
Today, people use mobile phones more than desktops to read emails. It is equally important to make your emails responsive for every screen. If your audience finds it difficult to view your message perfectly on the mobile screen, they will stop engaging with your emails.
What if you spend a good time designing your email but it is not effective to be viewed on all types of screens? Make sure that your message is short but readable, and optimized for mobile screens.
Increase Your Email Engagement with Mumara
We have understood that an email can be made engaging when you reasonably work on the subject line, preheader, email content, message tone, email design, etc. These strategies are even easier to perform when you use Mumara.
With our responsive email templates, HTML Editor and Drag & Drop Builder, email list management system, and real-time reporting you can increase email engagement.
We suggest you give Mumara a try to implement these strategies to get the results you dreamt of.
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