An IP address can be an asset as well as a liability at the same time for your email marketing campaigns. surprised? Don’t worry, we’ll explain this briefly. All the emails are transferred from an IP address, and its reputation determines where your email will end, i.e., inbox, junk folder, or didn’t deliver at all.
This is the point where the concept of shared IP and dedicated IP arise. While using Mumara, you will be able to send your email campaigns through dedicated or shared IPs based on your plans.
We come up with a strict spamming policy therefore our experts keep an eye on the health of the IPs to provide you with the ultimate experience of email deliverability.
Although there is nothing wrong with using shared IPs, still there are some senders who do not rely on the shared IPs, rather, they go for dedicated IP addresses. You have to decide between shared IPs vs dedicated IPs according to email marketing requirements.
In this article, we shall discuss the difference between shred and dedicated IP addresses, and which is right for you. Keep reading for the details.
Table of Contents
- What is an IP address?
- Dedicated IP addresses Vs shared IP addresses
- What is a dedicated IP address?
- What is a shared IP address?
- How shared IP addresses impact deliverability?
- How dedicated IP addresses impact deliverability?
- Which one is right for you – a shared or a dedicated IP?
- Send your email broadcast using shared or dedicated IP addresses with Mumara
- Final words
What Is an IP Address?
Before discussing dedicated and shared IPs, we need to understand what is an IP address. Internet Protocol (IP) address is an address that your ISP (Internet Service Provider) assigns to identify your domain on a web, or internet connection.
It is basically a string of unique numbers such as 188.8.131.52. separated by periods. Any of the numbers range from 0 to 255. When a device or computer is connected to the internet, the ISP assigns an IP address to locate your device.
When you request a web page from a web browser, this external IP is to it in order to locate and identify you. Additionally, you can mask your IP by using a VPN for the proxy IP address. The IPs are mapped to domain names using a Domain Name System (DNS).
These addresses perform like a phone book directory to the www (world wide web). For example, when you type a domain name such as google.com in the search bar, a DNS inquiry will be generated by the ISP to request the results from nameservers linked with that domain. It is difficult to memorize long code-like IP addresses, therefore we use a domain name.
Dedicated IP Addresses Vs Shared IP Addresses
IP reputation is one of the primary factors for email deliverability. It is the choice of IP addresses that defines where your email will be placed, i.e., mailbox, or spam folder.
If your emails will end up in your spam folder, they will not bring the right return on investment you look for. As per our discussion in the above lines, we see that there are types of IP addresses; shared IP addresses, and dedicated IP addresses.
In the upcoming lines, we shall see the difference between both them.
What Is a Dedicated IP Address?
A dedicated IP address, as mentioned in its name, is an address that will be assigned to your domain in a devoted sense, and no other domain will use it. It will work as a dedicated phone number, if someone types this IP address into the search bar of the internet browser, he will pull up your website.
Dedicated IPs are used to control permissions, and help your team to access the data regardless of their locations.
What Is a Shared IP Address?
A shared IP address, unlike dedicated IP addresses, is used by multiple users. It means that sender A could be using the same IP as sender B. In other words, if someone sends email campaigns through Mumara without dedicated IPs, he will be in a shared IP pool with other Mumara users who use those IPs to send their emails.
Although it is good for small businesses to use shared IP addresses, these IPs need to have a good reputation to help you land in the mailbox. Mumara doesn’t allow spamming, because it knows that one bad egg can spoil the whole sending infrastructure, and affect the others in the shared pool.
Dedicated IP addresses are costly as compared to shared IPs, therefore, the shared ones are suitable for businesses with a limited sending limit.
How Shared IP Addresses Impact Deliverability
The email deliverability through shared IP addresses revolves around the other senders in the pool. It means that it could be good or bad based on the type of senders.
If one or more senders do spam, the IP reputation will be marked as bad which will impact negatively the others’ email sending and deliverability. A shared IP is cost-effective, but when it is used by many, it increases the chances of alerting spam filters.
The chances of trapping in the spam increase with more and more senders added to send the emails. That is one of the reasons that the ISPs don’t add these IP addresses to the whitelist.
When it is not added to the whitelist, it becomes difficult to pass the spam filters. We only suggest you use a shared IP pool when you are a small business, or you send limited email campaigns.
How Dedicated IP Addresses Impact Deliverability
A dedicated IP address means the emails will be sent through a single person, and he will be responsible for its reputation. If the sender does not follow the IP warm-up practices or sends a bad link in the email, it will have some negative impacts for a while.
On the other hand, if the sender hurts the reputation, it will be difficult to get back the trust of a trusted sender. Once you hurt your IP reputation, you might not be able to end your emails in the mailbox of the recipients. It is one business’ fault if your IP address hit the spam traps.
In a shared pool, when there are many senders from a shared IP address, it could be anyone’s fault for the bad IP reputation. That concept is not workable for the dedicated IP addresses, you are the single sender, keep your IP healthy or face the music.
If you are trapped in the spam filters, we suggest you revisit your email marketing strategy to get whitelisted. For example, you are frequently blacklisted, find the problem well in time, solve it, and do not repeat it in the future.
Once you figure out the issue and solve it before your next email marketing campaign, you will get a better deliverability outcome. Conclusively, a shared IP address can increase your email deliverability because only you are responsible for the reputation.
It is easy to join a whitelist with a dedicated IP address rather than a shared one.
Which One Is Right for You – A Shared or a Dedicated IP?
Multiple factors are there to look into in order to choose a dedicated or shared IP address for your email deliverability. The first thing you need to work out is to find out your total email sending volume per month. Then ask yourself if you need a dedicated IP address or a shared pool for your email marketing process.
During this process, do not ignore other factors for the success of your email including your email list, email body content, CTAs, etc. The email content is one of the most important that determine your landing in the mailbox.
When you use spam words, they alert spam filters and your messages end up in the junk folder. After evaluating the above-mentioned factors along with your requirements, select the right choice between a dedicated or a shared IP.
Budget is another important dynamic in this regard. Calculate your budget and then go with your choice, it will give you maximum satisfaction. If you have a high sending volume, we suggest you go with the dedicated IPs.
In this way, you can take control of your IP reputation, which will help you increase your deliverability. Talk to the ESP about the other users before diving into the shared pool. The reason behind this is that, when there are more users, there are more chances of hitting the spam traps.
In a nutshell, if you have more sending volume, and a reasonable budget, go with the dedicated IP addresses. On the other hand, if you have a limited sending volume and budget, you need to go with the shared IPs.
Send Your Email Broadcast Using Shared or Dedicated IP Addresses with Mumara
In the above lines, we have discussed enough of the IP addresses, shared, and dedicated IPs. Further, we have learned which one is better for you.
Now is the time to understand what Mumara offers for the success of your email deliverability. By default, Mumara offers you the use of a dedicated pool with strict spam policies.
Normally, most of the users use a shared pool. And once their email program starts growing, they shift to dedicated IPs. In order to get dedicated IPs, the users need to upgrade their plans and avail of the dedicated IPs according to their plans.
Once a user avails of the dedicated IPs, he will also be able to use a shared pool that is available for every user by default. Irrefutably, whether you use dedicated IPs or a shared pool on Mumara, you will be able to get an excellent experience of deliverability.
In a nutshell, we have discussed both shared IP addresses, and dedicated IP addresses in detail and which one is suitable for you. Shared IPs are shared with various senders and there is always a risk of trapping with the spam filters.
On the other hand, single businesses use dedicated IPs. They are a great choice when you want to send a reasonable volume of emails per month. Decide your IPs based on your goals, and choose Mumara where you will enjoy a shared pool and dedicated IPs with full trust.
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