Mumara vs Mailchimp, a Comprehensive Comparison

Email marketing is a powerful tool in your marketing arsenal that can help you compete with your rivals. Although email marketing is not a new concept, it is still relied upon by seasoned marketers who understand how to succeed in the market.

If you are reading this guide, we assume that you either have a good understanding of email marketing and want to learn more about it, or you are already using an email marketing automation tool and considering switching to another one for various reasons. In either case, this article can be of great help to you.

In this article, we will provide a comprehensive comparison of Mailchimp and Mumara, and ultimately help you determine which one is the best option for you. We will also provide a detailed overview of both platforms, including their features, price comparisons, and more, to assist you in making the best decision for your needs in 2023.

Table of Contents

1. What is Mumara?
   • Mumara’s prominent features
2. What is Mailchimp?
   • Mailchimp features
3. Price comparison Mumara vs Mailchimp
4. Which is best?

What is Mumara?

Mumara is a marketing automation software that provides businesses with a comprehensive set of tools to manage their email marketing campaigns. It offers features such as email list management, email templates, automation workflows, A/B testing, reporting, and more.

With Mumara, businesses can send personalized emails to their subscribers, automate their email campaigns, and track the performance of their campaigns in real time. Mumara also offers integration with other marketing tools and services, such as CRMs, social media platforms, and web analytics tools, to provide a more comprehensive marketing solution.

Mumara’s Prominent Features

Mumara offers a wide range of features to help businesses manage their email marketing campaigns effectively. Some of the key features of Mumara include:

1. Email Campaign Management: With Mumara, businesses can create and manage their email campaigns, design email templates, and send personalized emails to their subscribers.
2. Automation Workflows: Mumara allows businesses to create automated workflows to streamline their email marketing campaigns. This includes automated welcome emails, follow-up emails, and abandoned cart reminders.
3. A/B Testing: Mumara enables businesses to perform A/B testing to optimize their email campaigns. This includes testing different subject lines, content, and call-to-actions to improve email open rates and click-through rates.
4. List Management: Mumara allows businesses to manage their email lists effectively. This includes managing subscribers, segmenting email lists, and cleaning up inactive subscribers.
5. Real-Time Reporting: Mumara provides businesses with real-time reporting and analytics to track the performance of their email campaigns. This includes email open rates, click-through rates, bounce rates, and more.
6. Integration: Mumara integrates with a wide range of marketing tools and services, such as CRMs, and social media platforms, to provide a more comprehensive marketing solution.
7. Email Templates: Mumara provides a variety of customizable email templates that businesses can use to create professional-looking emails without any design skills.
8. Webhooks: Mumara allows businesses to set up webhooks to automate tasks and receive real-time data from third-party services.
9. Landing Pages: Mumara offers a drag-and-drop landing page builder that enables businesses to create custom landing pages for their email campaigns.
10. APIs: Mumara offers a comprehensive set of APIs that businesses can use to integrate their email campaigns with other third-party applications.
11.  Dynamic Content: Mumara enables businesses to personalize their email campaigns by dynamically inserting content based on subscriber data, such as name, location, or past purchase history.
12. Segmentation: Mumara allows businesses to segment their email lists based on subscriber data, such as demographics, behavior, and engagement history.

What is Mailchimp?

Mailchimp is a cloud-based email marketing service that allows businesses to design, send, and manage their email campaigns. It is a popular platform used by businesses of all sizes to engage with their customers, promote their products or services, and grow their audience.

Mailchimp’s user-friendly interface and drag-and-drop editor makes it easy for businesses to create professional-looking emails without any coding skills. Additionally, Mailchimp offers a free plan that allows businesses to send up to 10,000 emails per month to a list of up to 2,000 subscribers, making it an accessible and affordable option for small businesses and startups.

Mailchimp Features

here are some of the main features of Mailchimp:

1. List Management: Mailchimp enables businesses to manage their email lists, segment them based on various criteria, and use tags to categorize subscribers based on their interests, behaviors, or location.
2. Marketing Automation: Mailchimp allows businesses to create custom automation workflows that trigger targeted messages based on subscriber behavior, such as welcome series, abandoned cart reminders, and re-engagement campaigns.
3. Mobile App: Mailchimp has a mobile app that allows businesses to manage their campaigns on the go, including creating and sending campaigns, viewing analytics, and managing subscribers.
4. Data Storage and Integration: Mailchimp is a useful tool for collecting and storing customer data. This data is essential for segmenting your audience, personalizing content, and sending trigger emails. In the following section, we will delve into Mailchimp’s data fields and provide an overview of how to import customer data.
5. Segmentation: Mailchimp’s platform provides a variety of segmentation tools that allow you to create customer segments based on the data stored in the system. Utilizing segmentation is a best practice that can help improve email relevance and reduce send volume, resulting in cost savings. You have the ability to define segment conditions that either include or exclude certain portions of your list. Additionally, Mailchimp allows for the creation of complex segments using any and all logic.
6. A/B Testing: Mailchimp provides an A/B testing tool that enables you to optimize your emails and subject lines. With this tool, you can create multiple versions of your email, and the system will automatically send each version to a portion of your customers. In the table presented below, we outline the key components of Mailchimp’s A/B testing feature.

Price Comparison Mumara vs. Mailchimp

Mailchimp Pricing

For more details, visit: https://mailchimp.com/pricing/marketing/

Mumara Pricing Plans

When it comes to Mumara’s pricing, you get various budgeted options with all the authority to use world-class features.

Mumara Self-Hosted

The self-hosted plan comes up in monthly and annual subscriptions.

Monthly Plan

Annual Plan

For more details, visit: https://www.mumara.com/campaigns/pricing/

Mumara One Pricing

For more information, visit: https://www.mumara.com/one/pricing/

What Will You Get with Every Plan?

• Contact Management
• List Management
• Suppression Management
• Custom Fields
• Contact Bulk Update
• Newsletter Builder
• Drip Campaigns
• Spintags
• Dynamic Content Tags
• Future Scheduling
• Bounce Processing
• Sending Domains
• Custom Tracking Domains
• Domain Key Authentication
• Segmentation
• Triggers
• Web Forms
• Spam Processing
• Bounces Processing
• Custom Headers
• Geo Tracking
• Advanced Statistics
• Split Tests
• Shared/Dedicated IPs
• Dedicated Pools
• SMTP Accounts
• Real-time Analytics
• 30–Day Logs
• Restful API
• Community Support
• Support Desk

Which Is Best?

Mailchimp has long been a dominant player in the marketing automation industry, but recently, a new contender has emerged on the horizon: Mumara. Mumara is quickly surpassing its competitors due to its cost-effectiveness and cutting-edge features. In fact, as you can see in the price comparison section above, Mumara is standing out with its comprehensive features that are suitable for all types of businesses, making it easy to use.

While Mailchimp’s sign-up process can be tedious, Mumara provides excellent support whenever you need it, and you can even pay a small fee to have the Mumara team install it for you. Furthermore, Mumara offers both cloud-based and self-hosted versions, so you can choose the option that best suits your needs.

Finally, Mumara offers a free trial version that you can use to get a better understanding of its capabilities, and then you can upgrade to a paid plan when you are comfortable. We strongly recommend that you stay ahead of the market by taking advantage of all the features your business requires.

In conclusion, we are confident that the above information has provided you with the necessary knowledge to make an informed decision. Don’t hesitate any longer, sign up now!