Today’s blog is covering one of the most trending sides of email marketing known as the drip campaign. There are still people who don’t fully understand what this actually is and how it works.
It is the reason why we planned it to be a blog with some primary information and more details on the topic may follow in the coming write-ups.
Table of Contents
- What is a drip campaign?
- How does it work?
- What impact can a drip campaign have?
- How can I set up a drip campaign?
What is Drip Campaign?
The process of dripping campaigns involves a series of prewritten emails set to be sent on a schedule or user action. It is the simplest way to define a drip campaign, and other terms like workflow automation, lifecycle emails, drip email marketing, and auto follow-up serve the same concept of engaging the subscribers/prospects.
So the umbrella term drip marketing covers several other types of email strategies. Some people may refer to it as marketing automation, but this term shouldn’t be used as another name for marketing automation.
Since email marketing automation is a broad term with many possibilities, drip campaigns or workflows can be considered one aspect. Well, at least for Mumara Campaigns it is right.
How Does It Work?
The general application of drip email marketing enables the sender to write a series of emails, each with present criteria and sending schedule. Like in the lifecycle, if one email will go after the contact signs up, the other may go right after 3 hours; one may follow up after 2 days and it continues.
Since the goal that you want to achieve from the dripping of emails may vary from the others. Therefore, the lifecycle can’t be the same. If one is nurturing the prospect and taking it towards the end result of the conversion, his strategy would be different from the one who is just looking to increase his blog reach with a more dynamically driven strategy.
What Impact Can a Drip Campaign Have?
After settling down with the primary question about drip marketing, the next thing you may be interested to know would be the impact it can have on your marketing. Can it really improve the results and can bring in effectiveness? And the answer is YES it does.
All sorts of research done by marketing agencies and email service providers conclude that the results targeted workflow marketing generates are far better than the global broadcasts.
Even if you see the general perspective, the idea of sending emails based on some criteria and planning it against the user’s action and on its timeline appears better than sending global broadcasts to everyone on the list.
How can I set up a Drip Campaign?
The trend of marketing automation is on the rise. And you can find some essence of this ingredient in every other email marketing software, product, and service. But what matter is how conveniently it can make things work for you.
One needs to consider how seamlessly the preferred email automation tool can perform the drip campaign tasks. What possibilities one can explore when setting up the workflow and how intelligently software can scale the campaigns? Mumara Campaigns can offer you the required flexibility and intelligence when setting up email workflows.
Click to read: How to set up a drip campaign on Mumara.
Click to read more Email Marketing Blogs.
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