Do you want to know about email automation strategies? Here, we discuss some winning strategies to boost your sales in 2022.

Email automation is one of the most dependable and oldest marketing techniques known to us. This can be your all-in-one weapon if you use it rightly according to your target. Apart from the popularity of social media channels including Facebook, Instagram, Twitter, etc. email marketing is still alive and working as fresh air for your business growth.

Table of Contents

  1. What is email automation?
  2. Does email automation work?
  3. How to create a winning marketing strategy?
    • Design your email
    • Include email signature
    • Segment your email list
    • Test your email design and buttons
    • Pick the right time for your email campaign
  4. Benefits of email automation
    • It is time-saving
    • It increases engagement
    • Relationship building with the customers
  5. Select a marketing automation tool
  6. Conclusion

One who knows a way how to target interested users through email automation stands out in the cut-throat competition. We, being users of email, receive many emails every day. This signifies the potential of email marketing automation.

Statistics show that around 333 billion emails are sent daily and the figure will reach 376 billion by the end of 2025. Also, more than 4 billion people use email and no one can even think of ignoring this huge market, can you?

Over time, we have seen too much improvement in email marketing strategy. With the advent of email marketing automation tools like Mumara, the process of sending email campaigns has become easy.

But, along with it, this process has become trickier as there are many stakeholders in the market. If you are eyeing winning the market, you need to come up with the best email automation tool as well as the best email automation strategy.

What Is Email Automation?

Email automation is a productive way of communication with your existing as well as new users. In this process, you send automated emails to the targeted audience in a predefined time and space.

email automation | Mumara

The email automation tools provide you a cushion to design a beautiful email campaign by using HTML or Drag & Drop Addon, and send immediately or schedule your campaign for a specific time.

The best part of email automation is that you run A/B testing to find the best version of your email campaign and send it to the segmented list. A segmented list is a group of people that you create on your email list based on their preferences, hobbies, age, profession, and other custom fields.

When you send automated emails to these segmented email lists, you get a higher open and click-through rate. The automated emails may include:

  • Birthday wishes
  • Shipping confirmation
  • Confirmation of the order you place
  • Notifications for the abandoned carts
  • Welcome messages to new users etc.

Does Email Automation Work?

Yes! Email automation is a cost-effective way to get in touch with the users to boost your brand’s growth. Using this mode of marketing allows you to send customized and personalized emails to your audience and sell your stuff.

As per data email marketing has an average $42 return on investment on every $1 spent. This is as big as the 4200% outcome that no other marketing method can provide. As compared to the other methods of marketing when the marketers design a message ‘fit-for-all’, people seek emails from their favorite brands.

Hence, you need to be active to give your audience timely information about the new arrivals and sale discounts. Then again, people receive a lot of emails and we suggest you use Mumara to stand out in the market. By using Mumara, you will get a fair deal of excellent work experience and cost-effectiveness.

How to Create a Winning Marketing Strategy?

To communicate with your audience, and provide information about ‘what is new’ about your brand, email marketing is a handy strategy that is always fresh and reliable. The impact of your message revolves around the marketing strategy you follow.

Designing a perfect email strategy is somehow tricky, you need to follow a set of rules. These rules are not a universal fact, but they are highly appreciated to win the market.

Here are some email etiquettes that help you generate a winning email marketing strategy:

Design Your Email

Your email marketing strategy starts with an email design. Without designing a beautiful email, your email strategy does not go anywhere. Although a text email is helpful in getting attention from the users, an HTML email has more impact.

While designing your email give some extra time to the following elements:

  • Subject line
  • Email body text
  • Visuals and infographics
  • Call to action
  • And footer

Another important thing that must be kept in mind is that when you design an email template, you must focus on the readability of the email a lot.

No matter how important the message is, how beautifully you design an HTML email, if you badly play with the font style, size, and color, you will lose the interest of the users. Not only this, your email will not make any impact on the users and the stats of your email campaign will be reduced to a great extent.

We suggest you use a reliable email marketing tool that helps you create an email template instead of creating from scratch.

Include Email Signature

An email signature is very helpful in building trust in the eyes of the recipients. Along with this, your email will look professional and your receiver gets a glimpse of your brand’s personality. While creating an email signature, do not overload it with excessive and irrelevant information.

email signature | Mumara

Keep it short and simple that looks professional and gives a positive impact on your company. For that reason, you need to mention your brand’s name, website, email address, etc. Further, choose your brand color wisely and be consistent with it.

Changing your brand logo or color frequently will make your customers take it casually. They will not recognize your message with the color and logo if you will start changing the color.

Last but not least, never forget to mention social media links in your email so that your users visit them to find you online.

Segment Your Email List

Every subscriber is different from others. What user A likes may be disliked by user B. That is why you need to bear in mind that your email campaign is going to the right audience. For that purpose, first of all, you need to develop an email list of the most interested subscribers.

We suggest you set a double opt-in process so that the subscribers take some pain to subscribe to your email list. During this process, set up a simple form with the custom fields according to your requirements.

These fields can be age, profession, preferences, likes, dislikes, hobbies, etc. After getting basic information, you can segment your email list for future use. Sending an email campaign to the entire database will not be a good idea.

There is nothing more annoying than receiving an irrelevant email from the sender and that is enough reason to unsubscribe from the email list. What if you receive an invitation email to join an event happening on the other side of the world? That would be disastrously annoying!

Test Your Email Design and Buttons

Testing improves the practical decisions whether we test our website or an email template. The marketers run A/B testing to find the best version of the website and email templates. For example, if you run testing for your email, you can track the results from the statistics.

In this regard, you send two or more different email campaigns to the subscribers and see how they liked them. during this process, several elements get noticed including subject line, message, call to action, email design, email body text, sender name, etc.

email design | Mumara

Then again, a call to action is one of the most important elements that you need to consider to increase sales and business growth. You can ask the reason. Suppose you create an excellent email campaign with an inch-perfect subject line, fine body content, and sublime visuals.

You send this email to your audience and they convince with it, what if they do not find any call to action? Where will they head? Certainly nowhere! That is the reason, you need to be highly careful about this process where every element counts in making your email marketing strategy successful.

Pick the Right Time for Your Email Campaign

Timing is the key to your email marketing strategy. An email campaign is sent to generate leads and leads convert them into sales. Your email strategy might go in vain if you do not find the best time for relaying your email. If you are a well-established brand and operating in many countries, you must keep the time zone of that place in mind.

For example, if you want to send an email campaign to the subscribers in the USA while sitting in South Asia, you must abide by the time zone of the USA. Otherwise, your email will not give the required open and click-through rate.

According to an estimate, around 51% of organizations and companies use email automation for their marketing purposes. Following that demand, many email automation tools are working in the market. All you need is to select the best one.

We would recommend you start using Mumara. On Mumara, you can send your email campaign instantly or can schedule it for later. Consequently, you will be able to send the message at the right time.

Benefits of Email Automation

Automated emails are beneficial in various ways. It helps you boost your sales because you interact with the right audience in a one-to-one method.

Here are some of the advantages that you can avail of email automation:

It Is Time-Saving

Suppose you have a list of 100,000 subscribers, can you send them emails one by one? That is humanly not possible. If you send automated emails, it will be possible for you to design an email campaign and send it to all the lists by clicking a single button.

benefits of email automation | Mumara

Likewise, you do not need to hire a bigger team to perform this task, rather, you need to rely on reliable email automation software to send your personalized email content.

It Increases Engagement

Through email automation, you can send customized and personalized emails to users. This strategy allows you to engage your customers. Today, email users expect a personalized email from the brand. If they do not receive one, they do not pay any heed to it.

This is why almost all the brands send customized messages that help a lot in increasing customer engagement. Customer engagement extends your business and grows your sales.

Relationship Building with the Customers

Email automation is responsible to build your relationship with the customers. You can store subscribers’ data and their purchase history. If you feel like a subscriber is not doing any activity for long, you can send an automated email, i.e., “Hey, we remember you- here is a discount for an upcoming sale!”

These types of emails increase sales and 300% more clicks. If you think email is the best choice for your marketing process, automated emails are for you.

Select a Marketing Automation Tool

Select your email automation tool with great care that provides you with all the features you need to design your email campaigns. After selecting your automation tool, now is the time to apply all the email strategies to make your email powerful enough that boosts your sales.

email automation tool | Mumara

While selecting your automation tool, make sure that it is reliable, and tech-savvy it is. For example, if the interface is too complex to understand for a common user, it will be more liability than an asset.

Moreover, the prices of the services they provide must be within your budget. The reason behind this is that we call email automation a cost-effective way of marketing.

So, if the subscription to an email marketing tool is expensive, you need to think twice before you finalize it.

Conclusion

This is the time to conclude and to say that although there is no perfect formula available as a final stamp, there are always strategies. The above-mentioned strategies are providing all the best results one can expect to boost sales and business growth.

Build your email campaign that needs to be user-oriented and must fulfill all the needs from personalization, a mature subject line, and a clear call to action. Last but not least, use intelligent email automation tools that fit your needs and help your brand stand out in the market. 

For more similar blogs, visit: https://school.mumara.com/

Wasim Ahmad Zahoor

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