Call it a tracking pixel, conversion pixel, or retargeting pixel, no matter what you use they are all the same. The primary purpose of a pixel is to provide you with information about the activity of the visitor on your website.
Once you get the information about what pages your users are searching, it becomes easy for you to design your marketing efforts. It helps you send your marketing campaigns to interested people which makes it cost-effective and brings more return on investment.
Sending your email marketing campaigns or running online ads will give you nothing but disappointment when sending it without any information about what your users want. Many business use tracking pixels to gather information about visitors.
After getting the pertinent information, these businesses design their marketing strategy to send the right information to the right audience. This method makes them capable of earning more profits through targeted sales.
Mumara never remains behind to provide its users with a world-class experience of marketing. You can use Mumara tracking pixels to track the activity of the users. And then you can send email campaigns with customized content to the right audience.
In this article, we shall discuss what is a tracking pixel, and how it works. Keep reading for more details.
Table of Contents
- What is a tracking pixel?
- How do tracking pixels work?
- Tracking pixel vs cookie
- Why do you need tracking pixels?
- Conversion pixels
- Retargeting pixels
- Benefits of using tracking pixels
- Setup tracking pixels on Mumara
- Final words
What Is a Tracking Pixel?
Tracking pixels, also known as marketing pixels are tiny snippets of code that enable you to gather information about the visitors that visit your website. Not only this, but you can also track the activity they perform on your website including products they liked, clicked, or added to the cart, etc.
This data becomes highly effective for the marketers to show the relevant ads on the visitor’s screen or send them a personalized email marketing campaign.
Tracking pixels are being used to gauge the performance of the marketing campaigns, and conversion rates, and build a database of the audience based on their interest. Pixels help you get analytical data from the users which can be highly beneficial for marketers.
Sometimes, we visit an e-commerce website and search for specific items of our interest. Meanwhile, when we open our social media accounts such as Facebook, we see the same products on our screens. How did this happen? This happens all because of tracking pixels.
How Do Tracking Pixels Work?
This is a simple process to track the activity on the website – how the recipients behaved with the email campaign. Many businesses send hundreds of thousands of email campaigns and get information about who has opened, clicked, unsubscribed, or spammed the email.
After getting this information they reframe their email marketing strategy to send the messages or emails to the right audience. This is all done through email tracking pixels.
As soon as someone opens up the email, the browser runs the tracking pixel code and sends a signal to the company’s server. The server receives the signal when someone opens up the email, etc.
Likewise, when a user visits a website or shows engagement with your digital ads, their browser sends a request to the server to load the pixel image graphics. After that, the action is recorded in the server’s log file, and a website owner can send the relevant ads to provide a better experience to the website visitor.
During this process, the user does aware of it, but the business gets a lot of benefits to target the audience in a customized way.
A tracking pixel obtains the following information:
- The IP address of the user
- The time when the recipients open the email or a visitor visits the website
- The type of device used in this process, i.e., mobile, or desktop
- Activities on the website or clicks on the email
- Screen resolution of the users
- Type of operating system used by the client
- Users’ shopping behaviors and interests
- Tracking ad impressions
- Page visits, button clicks, items added to shopping carts, etc.
Tracking Pixel Vs Cookie
Tracking pixels and cookies are different tools to understand the behavior of the users on the website. Both cookies and pixels fetch the users’ information, but they are different from each other. When it comes to the cookie, it is saved to the browser.
On the other hand, tracking pixels send information to the servers. Pixels sends information directly to the servers without relying on the user’s browser, whereas, cookie store the user’s information in the browser. Both are helpful for the advisers to bring the relevant information that can be used later on.
A cookie is used so that a website remembers the user settings including username, password, etc. Another difference that differentiates tracking pixels from cookies is that the website visitors can disable the cookies out of privacy concerns, this facility is not available in tracking pixels.
Why Do You Need Tracking Pixels?
Tracking pixels are marketing gold that brings useful information related to the visitor to you that can be used for a better marketing plan.
Pixels help you to evaluate the users’ behaviors, ad campaigns, and insights to revise your strategy, make it customized, and send it effectively.
There are several types of tracking pixels, but here are two most important are discussed in the upcoming lines:
Conversion pixels track online purchases by the visitors they had already completed. This information gives the marketer a piece of specific information to show the precise ads to generate more leads and sales conversion.
Conversion pixels not only track purchases, but also form completion, post sharing, watching a video, and clicking a call to action. For that reason, marketers place tracking pixels on the confirmation page or thank you page, and as soon as a user completes the purchase action, the information is sent to the server.
In this way, the marketing experts get the right information about the already converted users and get to know their intentions.
Retargeting pixels are different than conversion pixels. Visitors see the ads based on their interests and needs. Let us understand it with an example.
Sometimes we visit a website for a new smartwatch and move to social media when didn’t get anything relevant. As soon as we move to social media, we see a smartwatch ad. If so, there is no surprise about because this is all done by retargeting pixels.
Moreover, retargeting pixels monitor the visitors’ behavior on the website where they paid attention, or with what product they interact. This data helps the marketers to tailor the ads based on the user’s activity on the website, and send it to interested people.
Benefits of Using Tracking Pixels
Up till now, we have understood that tracking pixel is a clever thing. Conversion pixels and retargeting pixels enable you to get specific information about the users’ visits regarding purchases, and interests.
One of the great benefits of the pixel is that it enables you to tailor your ads, and campaigns and send them to the attracted users for more sales. These pixels further give you information about the devices that a visitor uses when he visits your website.
This process becomes so much helpful for the business and marketer to give some sort of discounts and offers while sending the retargeting marketing campaigns. The days are gone when it felt difficult to monitor who came to the inline store and what was his intentions.
Today, you not even monitor the activity, but also send the relevant message in order to get more and more sales. Email marketing campaigns are more important in this regard.
Mumara allows you to use tracking pixels on your website, and then send customized email campaigns to those users to convert them.
According to the stats, 1/3 of the users complete the checkout process on an online store. Let us take it from a broader perspective. We can say that only thirty out of a hundred users complete the purchase process after adding the items to the carts.
Can you leave those seventy people without trying to bring them back? With the tracking pixels, you retarget the visitors who have added any item to the cart.
Setup Tracking Pixels on Mumara
Setting up tracking pixel on Mumara is super easy. When you send your email campaigns through Mumara, you will be able to get real-time information about the performance of your email marketing campaigns.
If you want to upgrade your strategy with the latest technology, we suggest you use the tracking pixels feature available on Mumara to send your email campaigns smartly.
You have to follow the below-mentioned steps:
- Login to your Mumara account
- Navigate to Setup>Pixels>Add New
- Give a friendly name to your pixel
- Install pixels on “Track Event by Postback URL”, or “Track Events in Your Website or Application”.
Pixel placement couldn’t be much easier. Previously, it was difficult for the developers to install the pixel code.
Mumara has made it easy for you to the extreme extent that you can use it for a better experience with maximum peace of mind. Once you set up the pixels, you will be able to track everything including visits, clicks, activity, adds to the cart, behaviors, clicks on the ads and videos, scrolling, etc.
After this brief information, you will be able to design your email marketing campaigns, and then the sky is the limit for your sales and conversions.
To sum up, we can say that tracking pixel is a must for marketers, and online business owners to collect relevant data. After getting the data, you will be able to collect useful data for analysis to check the behavior of your users.
We suggest you use Mumara to collect and use this data for your email marketing campaigns to send the right information to the right people. Sign up now!
Click to read more Email Marketing Blogs.