Email marketing has penetrated every walk of life. If you are a blogger and looking forward to getting a spotlight, email marketing for bloggers can be a perfect suit for you. This method of marketing has all the potential to deliver your message to a larger audience resulting in more web traffic.
In this busy era, it is not easy to get the attention of the public. You have to go an extra mile to bring the audience to your website. Once you get the attention of the users, they will be looking for your email in the future which will grow your audience.
Here, you need to hold a point tightly that it is not that easy to get traffic, you have to produce quality content also for your email marketing for bloggers. When you create readable content, your audience will share it with others and you will get a huge fan following.
When you decide to do email marketing for your blog, the first thing you need to do is to select a suitable email marketing automation tool. We suggest you use Mumara which has all the features including ready-to-use email templates for your email marketing campaigns.
Now, in this blog, we shall discuss why you need to use email marketing for your blog, and how to do it in the right way. Stay tuned for the details.
Table of Contents
- Is email marketing useful for bloggers?
- Benefits of email marketing for bloggers
- Tips for bloggers to do email marketing
- Build your email list
- Choose a friendly email marketing service
- Segment your readership for your blog
- Plan your email newsletters
Is Email Marketing Useful for Bloggers?
Taking shelter under social media is one of the famous and hyped methods used by most bloggers. Although Facebook, Twitter, and Instagram are some of the famous ways to connect with users, email marketing has more potential than anything else.
First of all, you will get the privilege to connect with real users if you use email marketing for bloggers. One of the riskier things relying only on social media comes up in manifolds. First of all, let us talk about Facebook; it changes its algorithms frequently and you need to learn every time for your social media strategy.
Moreover, what if Facebook closes your account without telling you any reason? You will do nothing but lose your dear users.
Also, Instagram keeps flushing out passive or inactive users. This framework can also be a problem for losing your audience. On the other hand, if you use email marketing, you can create your email list which can be used the way you desire.
Further, you can segment your list to send your blogs to the most relevant users. People liked to contact me personally. If you use social media, there is a possibility that the audience may not take the message seriously.
When you land directly in the mailbox, we are more than sure that they will open your message to find something relevant. Last but not least, email marketing for bloggers is somewhat cost-effective as compared to pay-per-click (PPC), and social media ads. You can get better results from marketing through email if you do it rightly.
Benefits of Email Marketing for Bloggers
Books can be written discussing the benefits of email marketing for bloggers. The average return on investment (ROI) is $42 for every $1 spent on it, this is surprising, isn’t it?
Tell us any other channel that gives this huge ROI in the contemporary market. As mentioned above, while using an email marketing automation channel, you can create an email list.
When you send emails directly to these users, they take some pain to click on the available CTA to come to your blog website. An intelligent email marketing automation tool such as Mumara allows you to list segmentation.
Segmentation can be performed according to the following parameters:
- Age group
- Potential users
- Active/inactive users
- The designation, etc.
You can send your blogs to all the users, and the selective ones according to the niche of your blogs. As we are fully aware that it is not possible to show your message to a specific audience if you use other channels of marketing.
Also, email marketing for bloggers gives you a chance to send a customized and personalized message to your users for more opens and clicks. When you send direct messages, it helps a lot in building relationships with the users.
Now, it is up to you whether you want to crawl with the same old-fashioned marketing strategy or go with the latest trends to be at the top of the mind of your users.
Tips for Bloggers to Do Email Marketing
In the above discussion, we have discussed enough of the benefits that bloggers can get from email marketing. Now, you might be having a question in mind that how to do email marketing for bloggers.
You need not worry about it because we are going to give you some tips on that. Any marketing effort is useless until you come up with an actionable strategy. In the upcoming lines, we shall discuss some tips or best practices to do email marketing for your blog. There you go!
1. Build Your Email List
In order to do promotion and email marketing for your blog, you will need an email list. Your email list is something where you will send your blog newsletters to your audience. For that reason, the first resort is to build your email list.
So, take your first step consciously to build your list. Here, we suggest you not purchase a list to send your newsletters. Attach a signup form on your blogging website to get interested subscribers.
2. Choose a Friendly Email Marketing Service
Setting up a professional email marketing strategy for bloggers is incomplete without purchasing a friendly email marketing automation service. It is near to impossible send your email campaigns without email software.
A friendly email marketing automation software is one that helps you help you craft, and send your emails to the audience of your choice. There are certain factors that must be kept in mind to find a reasonable email automation service.
First of all, go through the features. The features must be top-of-the-line and suitable for your campaign needs. Secondly, test the functionality. It needs to be easy to use, and handle. The third and most important factor is the price. The price of your intended email marketing tool must fall in your budget brackets.
For that reason, we suggest you use Mumara which helps you design your email campaigns using Drag & Drop Builder, or HTML Editor. Also, you can segment your list to send your message in a customized way.
3. Segment Your Readership for Your Blog
In the above discussion, we have hinted about segmentation which we shall in detail in the upcoming lines. Segmenting your blog readership is of much importance practice. Every person has different preferences and literary tastes.
That is why no one likes everything to read. All you need is to send relevant information to the relevant audience. Let us suppose you are a blogger and work in 2 different niches, i.e., Fashion & Design, and Real Estate.
It would be best if you divide your audience accordingly. Sending an email to everyone without taking the users’ choice into consideration can be a lethal strategy for your email marketing for bloggers. The reason behind sending the segmented messages is that they give you more opens and clicks.
As per the available stats, if you send your emails to the segmented chunks, it will increase by 23% open and 49% click-through rate. You can segment your email list based on geo-location, engagements, preferences, likes, dislikes, etc.
4. Plan Your Email Newsletters
After building your list, selecting of email marketing tool, and list segmentation now is the time to plan your email newsletters. By planning we mean that start your emails with a welcome email to notify the subscribers about the onboarding.
According to market analysts, a welcome email is one of the best methods to deliver your blog’s introduction in brief. They value your users with the best welcome email with a relevant email subject line. Then, personalize your message and call the users by their names.
Sending a generic message won’t work the way you think. If you want to build an adhesive relationship with your users, never send a generic message tailored for all. Give a specific place to every user and then send your newsletters. Other than welcome emails, send re-engagement emails to the users.
Sometimes, users sign up for your blog, but they don’t show any engagement afterward. Send special emails to these users and ask them if anything is wrong they observed or want to see things in another way.
In a nutshell, email marketing for bloggers is one of the nicest ways to keep your users updated and drive more traffic to your blog website. Sending emails to the users is a great way to boost your results and readership.
A better email marketing strategy after choosing a reliable email marketing automation tool helps a lot in building your worth as a blog website owner. Use Mumara, create your email list, start designing your email campaigns, and send them to the intended audience. Get started today!
Click for more Email Marketing Blogs.