An email list is a list of email addresses that a business builds from the users who want to receive some information or any update from that business. This mailing list is collected from the website to send the email campaigns later on as per the marketing strategy.

Email marketing is one of the tested techniques being used by businesses for various reasons. It not only helps you to build a permanent relationship with your customers, but it also leads you the way to nurture the leads.

Table of Contents

  1. What is an email list?
  2. Should you buy an email list?
  3. Why should you build a mailing list?
    • Your email list is personal
    • Your email list is targeted
    • People open mailboxes several times a day
    • You can reach your audience one-on-one
  4. What is email list building?
  5. How to build an email list from scratch?
    • Create unique content
    • Segment your mailing list
    • Add a pop-up form
    • Add some incentives to your email content
    • Mention some free resources that require sign up
    • Add a clear call to action in your email
  6. Conclusion

All the process revolves around the email list that builds from your blog or website. whatever business or brand you have, if you want to do email marketing, a mailing list will be the first resort for your email marketing strategy. If you have one, you can share the information about the existing and newly arrived products.

In a nutshell, you can share anything relevant to the users using that mailing list. Here, an important thing that you need to keep in mind is that always go with the double opt-in email list for your online business. A double opt-in email list will help you engage with the interested users that actually want to hear from you.

For that purpose, you can use opt-in forms on the websites to get the sign-ups from the aforementioned users. If you send your email marketing campaigns to people who do not take interest in your content, there are a lot of chances that they will report your email as spam.

In this blog, we shall discuss what is an email list, and how to build it from scratch. Keep reading.!

What Is an Email List?

An email list is a list of email addresses that a business builds from the users who want to receive some information or any update from that business. This mailing list is collected from the website to send the email campaigns later on as per the marketing strategy.

What is an email list | Mumara

After gathering these mailing lists, you can send product updates, blog posts, or any announcement that you feel is important. As mentioned above, you can use a sign-up form to collect the email contacts or use email marketing software to ease the process.

Should You Buy an Email List?

Buying a mailing list can be the easiest way to get connected with the users. But this is not a good idea due to several reasons. First of all, if you buy an email list, these users are not your actual clients, so if you send them emails, they will probably mark you as spam.

Also, if they are not aware of your brand, there is a possibility that they will not show any interest in your emails if they have never been to your website. Further, there are some legal and ethical issues attached to this process that makes you liable to face a penalty.

There are a lot of chances that the list you purchase, may be used by another company, so will not get the results you have paid for.

Why Should You Build a Mailing List?

As per the data available on Google, the return on investment on email marketing is 4200 percent ($42 on every $1 spent). The users you get from the double opt-in process will be highly interested to hear from you.

Build a mailing list for more ROI | Mumara

Further, they will be easy to convert into permanent paying users. If you know how to segment your mailing list and come up with the perfect email marketing strategy, you can get 10 times higher results as compared to social media campaigns.

Here are some of the reasons you need to build your email list:

Your Email List Is Personal

When you build your mailing list, it becomes personal. You can target these users with the relevant information and land in the users’ mailboxes.

Your Email Is Targeted

The users that you get on your mailing list are interested ones and they take significant interest in your content. To these users, you can send customized offers to the segmented users for a better ROI.

People Open Mailboxes Several Times a Day

Facebook has 2.9 billion users all over the world, and that is a huge number. There is something more surprising for you, according to Radicati, there are 3.8 billion active email users in the world. It means that email marketing has more potential than other social media channels.

Email list engagement | Mumara

If you go with a precise email marketing approach, you can get the maximum out of it by sending email campaigns to your users. Instead of spending thousands of dollars on your social media campaigns, you need to choose a reliable email marketing automation tool that does not break your bank.

For that purpose, we suggest you use Mumara as it is cost-effective and easy to use. Targeting more people means getting more sales, if you are ready to go for it, email marketing is for you.

You Can Reach Your Audience One-On-One

As compared to other channels of marketing, email marketing gives you an opportunity to reach your contacts based on the email list one-on-one. This gives privacy to the users to revert to you in a personal way.

One more thing to keep in mind is that do not send an email marketing campaign with a no-reply email. This will halt your users to turn into permanent clients resulting in poor relationship building. If you allow your users to contact you in a personal capacity, it will increase mutual trust.

What Is Email List Building?

If you want to take full advantage of your email marketing, you need to work on email list building. But the question arises what is email list building? Email building is the process of getting more and more subscribers to your mailing list.

Email list building through Mumara

You need to add a call to action on your homepage in order to build your list. If you are able to attract more users, it will be better for your mailing list.

How to Build an Email List from Scratch?

The email list is the first building block for your email marketing strategy. It has a lot of benefits if you build your mailing list. Now is the time to learn some tested ways to build your email list from scratch.

Here are some of them:

Create Unique Content

The email campaign you design to send your users must comprise unique and entertaining content that your subscribers read and share with others. It needs to be informative, and eye-catching that hit hard on the hearts of your subscribers.

When you use an excellent way of expressing something special worth mentioning in your email, the users hit the “Forward” button to share it with the users to amuse them too.

Segment Your Mailing List

Building an email list, and holding the subscribers is never too easy – you have to take some extra care for both of them. For example, if you get some subscribers to your mailing list, and keep sending them irrelevant content, what will they do? They will unsubscribe from your mailing list for sure.

How to build a segment | Mumara

If this happens, what is the worth of building a mailing list? everything will be gone to waste for sure. If you want to hold these users for a long time, you need to segment your mailing list based on the personas of your subscribers. Email list segmentation is one of the finest ways to send the most relevant content to your users they can take interest in.

Add a Pop-up Form

Although opt-in forms are good for getting new users but are something passive these days. The reason behind this is that you need to compel the website visitors to sign up for your mailing list instead of hoping that they will do it on their own.

A surprise web form does the perfect job for you. If you add one, it grabs attention at once before letting the user go away to other places.

Add Some Incentives to Your Email Content

Incentives or discount coupons are one of the best ways to build your email list. If you add something like that in your email, you can ask the users to sign up for the mailing list to avail of the discounts. It will not only get the concerned person for your mailing list, rather, but they will also forward your message to friends and family and you will get more of it in the bonus.

Mention Some Free Resources That Require Sing Up

Creating some free online resources and tools attracts users by and large. Create a sense of urgency in your email content and ask the users to sign up for free to get the resources or tools.

Email for sign up 
| Mumara

Along with it, you can ask the users to use a tool for a trial period without signing up. After that, you can ask them to sign up to continue using it.

Add a Clear Call to Action in Your Email

Call to action (CTA) is the best way to catch the eyeballs of the users. Mentioning a clear call to action will be a good option to ask the users to sign up for the mailing list. If you own a business, we hope that you will be running a Facebook page too.

Add a call to action on the Facebook page that brings the users to the landing page. Here you can give some giveaways and offer some discounts for the sign-up to make the deal done.


To conclude, we can say that we have learned enough about the email list, and the ways to build an email list in detail. An email list is a collection of email addresses that can be used to get in touch with your users. You can build a perfect email list by using the above-mentioned tactics.

After building an email list, you will need an email marketing automation tool like Mumara to send your email campaigns in the most personalized way.

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Eric Lee

A reader, writer, researcher, and explorer!

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