Have you ever wondered how some email automation companies know when we open our emails? It seems spooky like someone is watching us and taking notes. However, the reality is far from it! Smart developers do not need to be spying on you to gather this crucial information which can help improve your emailing experience.
Email Marketers know that tracking opens is an essential marketing tool, but how does one track who opens an email and when? Seems impossible when you think of it, but you will be surprised to hear the answer!
What Is the Secret Behind Tracking Email Opens?
In order to check whether an email is opened, tracking software adds an image to every email you get. Why do we never see it? The image is only the size of a pixel, making it impossible to catch normally. Whenever we open an email, that image is loaded along with the rest of the email. When the image Is loaded, information is sent to the software with a timestamp and identifying signature. This way, the software can record the email as opened!
How Does It Help Email Marketers?
Email tracking metrics let us know how well our email marketing campaigns are performing. This way a marketer can gauge the effectiveness of their marketing campaigns. Tracking the opens or the open rate is one of the popular metrics to which we can refer.
If an email is not being opened, that means the message of the email campaign is not conveyed. Sometimes, marketers may put a lot of effort into designing the email campaign, only for it to be left unread. If your emails are not being opened, it means you need to make some changes, and fast!
How Can You Improve Your Open Rate?
Improving the open rate is about making the content more appealing. Even before an email campaign is opened, people decide based on the sender and the subject. Mumara offers the option to change the sender name by masking the domain. With a well-reputed name or brand, people will be more likely to open your email.
Similarly, the subject can be personalized with Mumara’s services so you could address people by their name and make the message sound more friendly. Personalized subjects will make people want to open their emails more frequently. Lastly, a well-designed email campaign body with captivating images and catchy messages leaves a good memory of the sender in the reader’s mind and can garner loyal readers over time.
You can make all these helpful changes to your emails by using Mumara to improve your email campaign open rate. Not only this, but Mumara tracks and reports email opens for you, showing you the performance of your emails and enabling you with the right tools to keep improving your email tracking metrics!
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