The holiday season is among us, and it’s the time of the year when you want to ensure that your users stay in loop with your online offers. Christmas and New Year’s Eve are the biggest holiday seasons for online businesses. This is the time when you have to double your efforts and make sure that your users enjoy the best of your offers. This holiday season, you can send different types of emails to your online users. The emails can be categorized into 4 different purposes like:
- Increasing your sales.
- Making your brand more visible.
- Increasing your engagement, and
- Making sure that your brand stays on top
Emails To Increase Sales:
Every year is the same. Just before the holiday season begins, you might start worrying about how to increase sales during the holidays. It can be challenging to increase sales without spending extra money. Fortunately, email marketing has always proven to be budget friendly and highly effective for increasing sales. For example, well-timed emails to customers are a great way to increase sales. Sending customers targeted emails during the holiday season can also be a great way to increase sales and revenue. There are several types of sales boosting email to be sent during the holiday season.
- The One With Discount Coupon:
People often need a little push to act upon something! Give them a holiday discount coupon so that it could make their day and help them make a purchase.
- The One With Deadline Reminder:
Holiday season is a busy time of the year and people often forget the important details in all the hustle. All they need is a deadline day reminder that they are missing out big. This will create a sense of urgency and lead them to take action.
- The One With Offer Extension:
The purpose of holiday discounts and offers is to generate maximum sales. You need not to kill the buzz by ending the offer on the deadline day. Cut your customers some slack and allow them to use the holiday discount coupon even after the deadline day.
Emails To Make Your Brand More Visible:
When the holiday season comes, the number of emails that are sent increases dramatically. With the increase in the number of emails, the chances of getting lost in the inbox also increases. So, when you send out holiday season emails, make sure that you send the emails at the right time. During the holiday season, there is a lot of competition between different brands. So, if your campaign goal is to make your brand visible to the customers, you will have to send the following types of email.
- The One With Season Greetings:
People appreciate when the brands approach them other than for sales. This creates a connection of emotional nature between brand and the customer.
- The One With Brand Activity:
One of the ways to stay in the mind of your customers is to tell them what you’re up to or what you’ve been up to.This will have a brand image building effect on your customers.
Emails To Increase Engagement:
One of the best times of the year to engage your audience is the Holiday Season. Just when people are about to decide what to gift their dear ones, you approach them with the holiday greetings and take the spot up in their minds.
- The One With E-Cards:
There are lots of ways to engage with your customers, but one way to go about it is sending holiday e-cards. E-cards are one of the most popular ways of holiday greeting. These can be sent to customers and business associates, and are a great way to increase interaction and engagement.
- The One With Spin Wheels:
Spin wheels are a fun thing as they are full of excitement and surprise. They create curiosity among the customers and entice them to click for a gift. You can add various gift or discount vouchers in the wheel.
Emails To Keep Your Brand On Top:
Email marketing is not just about making more sales but it’s also about keeping your brand on top. It’s important to ensure that your brand is easily accessible to your customers. Don’t just send them the promotional stuff but also include something personal which is close to the hearts of customers.
- The One With Brand Story:
You can tell your customers why they should feel pride in the brand story you’ve created. They will know that the clothes, food, or other products they’re purchasing are of high quality, because you’re putting in the extra effort to make sure you’re ethical. This way you’ll be making sure to give your customer a more personal experience. While not everyone will try to do this, it will make your brand stand out because it will help the customer know more about your brand, and the personal connection will build trust.
- The One With Year Review:
You don’t want your emails to go unnoticed? Then don’t send the type of content that everyone will be sending. Be unique with your content and put in some extra effort. Try to send your customers the year’s review report. The review report can be of customers or brand’s as well but this will surely make your brand seem like a top one.
Sending an email in the Holiday season is a little tricky. Most of the emails get lost in the huge influx of campaigns. So you need to be critical about your content and try to send the types of email penned down in this article. You can find all the eye-catching & latest holiday templates at Mumara.