Email marketing has emerged as the biggest reality on the horizon of marketing. Every day we receive dozens of emails in our mailbox, and each of them is designed and relayed by an expert email marketer.
An email marketer should keep himself up to date with the ever-changing trends to make email campaigns successful. Email is the best way to connect with users right in the mailbox.
Other social media channels do not provide you with this luxury because the message they draft does not contain any personalization. Is it possible for you to show your message to a certain age group on Facebook? You cannot enjoy that luxury, because the message will be shown to every person on the list.
On the other hand, in email marketing, you can segment your list, and send your messages the way you want. For an email marketer, you need to understand the operational differences between email marketing, and other channels including positive and negative points.
Around 4.2 billion email users are there worldwide. Every email user receives an email from different brands and companies. You have to be an expert email marketer to stand out in the mailbox to get more clicks.
In this article, we shall discuss everything you need to become an expert email marketer. Keep reading!
Table of Contents
- What does an email marketer do?
- Steps to follow to become an email marketing specialist
- Master copywriting skills
- Establish your vision for design
- Learn and understand important terms
- Create your own email list
- Should you become an email marketer in 2023?
- Conclusion
What Does an Email Marketer Do?
An email marketer is a person who drafts and crafts compelling email copy to send to potential and existing customers. Expert email marketers, or email marketing specialists are the people who work on email marketing campaigns.
They are well aware of using email automation software where they manage email lists, design and send emails, and keep a check on the stats to improve or sustain email marketing strategy.
Here are some of the tasks that they perform:
- They create landing pages, and opt-in forms to gather leads
- Email layout designing
- Email list management including list cleanup, segmentation, etc.
- Split or A/B testing of different variables
- Streamlining automation workflows
- Working and testing various winning strategies
- Eyeing on the data collected after relaying the email campaign
- To find loopholes and to make improvements
- Communication and collaboration with other decision-makers after compiling reports
- Creating graphics, and basic coding
- Creating re-engage, and follow-up emails
In well-established organizations, email marketers work closely with writers, and graphic designers to create the finest copies more professionally.
Steps to Follow to Become an Email Marketing Specialist
To be an all-rounder email marketing specialist, you need to master certain techniques to make your every campaign successful. In this regard, understanding how to control email automation tools, and crafting engaging email subject lines, copy, and layout.
You need to have strong information on how to create templates, and send your email broadcast right to the mailbox to become a professional email marketer.
We suggest Mumara where you will be able to use pre-designed email templates and world-class HTML Editor, and Drag & Drop Builder. Here are some of the tested steps you need to follow to become an email marketing expert:
Master Copywriting Skills
Writing an impressive email subject line is one of the core components of an email. Likewise, email body content is equally important. What if you write a striking subject line, but a thin email copy? It will be enough for the readers to stay away from clicking the next time.
Email copywriting should be mattered in every way to grab the attention of your users. It should be synchronized with the subject line and email preheader to tell something exactly as mentioned in the inbox.
Defective copies decrease conversion rates and increase unsubscribes, and spam reports. When the unsubscribe rate and spam complaints increase, it heavily impacts your email deliverability. While writing your email copy, do not write any irrelevant sentences, and craft it in a way that every sentence brings it closer to the end goal.
An email user receives around a hundred emails every day, and a single irrelevant sentence can make him move forward to the other in a row. Concise language with a clear message roaming around a single topic always brings the best results.
Establish Your Vision for Design
Establishing a vision for the design is one of the primary requirements for becoming an expert email marketer. While designing your email, make sure you go with a balanced approach. It means that the text and the images must share a balanced space.
Do not add too much text or too many images because there are possibilities that these emails will land in the junk folder. Use decent colors for the CTAs and images, and make them accessible for users with specific disabilities.
If you are not an experienced designer, don’t worry, you can easily use Mumara pre-designed email templates, install and start using them today.
Learn and Understand Important Terms
Understanding the basic email marketing terminologies is a must for becoming an expert email marketer. This is because when you will get the results of your email campaigns, you have to analyze them to make any changes if required.
This is only possible when you know how to get information from the analytics. For example, the stats that you have received XXXX hard bounces, XXXX soft bounces, XXXX unsubscribes, XXXX spam complaints, XXXX clicks, etc.
Until or unless you don’t know about it, you will not be able to take any action on your email campaign, or email list before sending the next campaign. An email marketing specialist is always aware of the facts that what makes an email campaign successful, and what makes it a failure. You need to understand everything in a broad spectrum to be an expert in this field.
Create Your Own Email List
Growing a perfect email list for a specific purpose needs to be your priority. Sometimes, email marketers commit the mistake that they purchase a list from a third party. Although you will be able to send your emails to a larger group of people by purchasing an email list, there are many chances that those users would not expect to receive your stuff.
The reason behind this is that they have not subscribed to your email list. Building an email list brings true and loyal customers for you, and likely to be more engaged with your content. Being a professional email marketer, your email list will increase your reach and clicks because the recipients will already be familiar with your brand.
What if you design a beautiful email campaign and nobody opens it up? All the effort will go in vain. A newsletter cannot perform well when it is sent to unconnected users. On the other hand, it will roar higher if you will send it to the users who take some pain to sign up for your list with a double opt-in process.
Should You Become an Email Marketer in 2023?
According to market analysts, email marketing is one of the most demanding jobs in the current and upcoming days. The reason they tell behind this is that currently there are 4.2 billion email users in the world. The figure is not coming down rather there will be 4.5 billion users by the end of 2025.
Graphically, it is easy to define the future of being an email marketer. All you need is to attain a specialization in digital marketing to become important for the companies. Surveys and market reports tell the scope of being an expert email marketer based on the average income they earn per annum.
On average you can earn between $74500 and $97700 per year. Learning email marketing makes you capable of working on various fronts at the same time. This makes you multitask which grows your profile.
With an appropriate educational background, you not only learn it easily, rather you can excel in this field to superior levels. Working in an email marketing agency, or related services sectors, you can get a lot of exposure to sharpen your skills.
Conclusion
Working as an email marketer can bring a lot of benefits if you pursue it as a career. Email marketing is more than writing catchy subject lines and hitting the ‘send’ button.
You have to gradually master email marketing strategy to implement it by using CRM (Customer Relationship Management) software to achieve the targeted goals.
We are sure that these above-mentioned tips will inculcate confidence within you to pursue your career as an expert email marketer.
Along with it, we suggest you use Mumara for your email list management, designing your email campaign, using pre-designed templates, or creating your own, scheduling your campaign, and analyzing results before the next email campaign.
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