The fashion brand industry is ever growing and evergreen as compared to contemporary businesses. It is among the most competitive and unpredictable industries one can think of. According to Coco Chanel, “Fashion that does not reach the streets is not fashion”. Honestly, you can create an amazingly designed outfit or footwear but if it doesn’t reach the public, it wouldn’t be successful.
Table of Contents
- How fashion email marketing increases your brand success?
- Benefits of fashion email marketing for brands
- How to create a high-performing fashion email marketing?
- Design a clear email marketing strategy
- Segment your email list
- Customize your emails
- Write a fine email copy
- Choose the best time for your fashion email campaign
- What Mumara can do for you?
For that purpose, you need fashion email marketing as an unconditional necessity to make a massive breakthrough in the market. As a business owner, you can excel in the market when you stand out in the market and on the top of the list. Email marketing works miraculously in this regard to give a boost to your business.
Fashion brands that focus on marketing through email marketing campaigns are more likely to grab the attention of their customers. One may believe that the best quality clothing at lower prices makes the brands successful, but let us tell you this is not true. What if you focus on the quality a lot and sell at an affordable price but no one knows it? Certainly, that would be a waste.
Standardized marketing extends a helping hand for you to reach out to your customers. When we talk about standardized marketing, what is better than email marketing that is fully capacitated to offer a higher return on investment.
How Fashion Email Marketing Increases Your Brand Success?
Email is one of the most ideal platforms to connect with your audience. Drip campaigns keep your marketing alive and your customers remain alert by receiving emails well in time. According to various researches around 60% of the audience signs up to your email list to receive promotional messages.
Likewise, more than 4 billion people use email worldwide and around 333 billion emails are sent daily, can you ignore this massive market? Absolutely not! Hence, email marketing is the best way to target your market. The fashion industry is growing and booming with every passing day.
We see that new arrivals continuously hitting the market and up-gradations in the fashion are on the boom as never before. People take interest in wearing the apparel that is latest. As we all know that what is new today will not be the same in condition by tomorrow.
The same is the case with the fashion industry. What is in, in the fashion today, might not be relevant tomorrow. So what you create today must reach your customers with immediate effect. This can be done with fashion email marketing at the right time to the right customers.
Benefits of Fashion Brand Email Marketing for Brands
According to the estimates, by the year 2025, the number of email users will rise to 4.6 billion, it will not be a good idea that you ignore this huge market. Email marketing is among the most cost-effective ways to target an audience around the globe. Similarly, you can get a higher ROI of $42 on every $1 spent.
Along with it if you use a perfect email marketing automation software like Mumara, you can personalize your email marketing campaigns. These personalized campaigns can create a sense of friendliness in the recipients and get acquainted with your brand.
For example, if we look in our mailbox and find several emails; which email shall we open? We shall definitely go for the email that will be having our name in a personalized manner. This gives a sense of attachment that the sender knows something about us. There is no rocket science to send these kinds of fashion brand email marketing campaigns, all you need is to have a marketing automation tool and use your creativity.
The only thing that can be responsible for your business growth and brand recognition is the line of communication with your audience. When we use social media channels for advertisement purposes, we forget about individuality.
What gives a sense of homeliness to the recipients is that they feel one on one communication via email marketing. using an all-in-one email marketing tool can convert your leads into loyal customers.
How to Create High Performing Fashion Brand Email Marketing?
Fashion email marketing is your piece of cake if you do it with a perfect strategy. If you are eligible enough to create a perfect workflow for your email marketing, there are all the chances that your message will reach the decided audience.
You cannot send emails to the clients one by one, rather you need an email automation platform- capable enough to fulfill all of your needs. Here are some of the methods that can help you to create the perfect fashion brand email strategy.
Design a Clear Email Marketing Strategy
A customer signs up for your email newsletters to get valuable content. It is your duty to add some value to the life of your audience and offer some discounts that make them happy. If you are not delivering any discounts, your audience will lose interest in your email marketing campaigns which will be harmful in a long run.
While designing an email marketing strategy, you must be sure that who is your audience. If you will be unaware of this fact, you will not get the results you look for. In this regard, you must be aware of the persona-lifestyle of your audience and what can you offer them.
Further, you must be aware of the fact that when is the right time to send your email marketing campaign. For that reason, keep yourself updated about the new trends in apparel and other fashions. Likewise, set a price according to the expectations of the audience. Go with the clear planning that makes your email newsletter best suitable for your audience.
Segment Your Email List
Email segmentation is one of the best ways to get a more open and click-through rate. Once you plan your email campaign, select your email list. Your email list can be grown via sign-up form or use ads to get some leads. Use a double opt-in process for your subscribers to get a serious audience.
Once the list is finalized, you need to create a segment on the list based on the information, i.e., age, profession, hobbies, likes, dislikes, etc. By using this process, you will be able to send your fashion brand email campaign to the right audience. It will ultimately increase your open and CTR.
Customize Your Emails
Tailored emails are the best emails to grab the attention of your audience. According to research, a customized email increases engagement by up to 36%. In this scenario, the trigger-based emails do the job well because when a person subscribes to your newsletter he expects a welcome email (60% of the users expect so).
Sending a customized welcome email makes you more relevant to your audience. That is the reason, the email marketing experts are of the view that customized emails are key to success.
Write a Fine Email Copy
When you design your email copy, keep in mind that it is your brand ambassador. Write it in a way you are talking to your customer personally and trying to convince him to make some purchase. If your message will be weak and uninteresting, it will make no impact on the minds and hearts of the recipients.
Along with it, your email needs to be perfect, and do not leave any stone unturned to make it successful. Use some emojis in your fashion brand email but make sure that you don’t overuse them. If you do it in an excessive method, the user may consider it non-serious and he might lose interest.
Play with the psyche of the recipients and compel them to take some action on your fashion brand email marketing campaign. During this process never forget to use a call to action (CTA) in your email. This is because, if your user feels the email is right for him/her, s/he will try to take some action.
If you do not mention a clear CTA, your email campaign might go the waste. Once the copy is written, read it as a client and try to improve the shortcomings if any.
Choose the Best Time for Your Fashion Brand Email Campaign
As we have discussed in the above lines that what is fashion today maybe by tomorrow. Therefore, you need to choose the best time to send your fashion brand email marketing campaign. According to Diana Vreeland, “Fashion is the part of the daily air, and it changes all the time, with all events.”
It means that you need to give your customer the right thing at the right time. It is not good if the t-shirts are in trend and you send promotions about the formal shirts, it will not be welcomed by the audience.
What Mumara Can Do for You?
Mumara, being the best email marketing automation software provides you with everything that we have discussed in the above lines. You can design a perfect email marketing campaign whether it is HTML or plain text email campaign.
Moreover, you can send a personalized email campaign to the audience in the best possible manner. Not only this, it helps you send your emails to millions of people at a highly competitive rate.
Sending an email through Mumara Campaigns allows you to target and retarget your audience and grow your business in the best way. Email segmentation can easily be performed on Mumara and you can send your email to the right audience.
To conclude in a nutshell, we can say that you can grow your fashion business let it be apparel or footwear, you can take it to the next level through email marketing. Email marketing is one of the most reliable and cost-effective ways to communicate with your audience. We recommend you use the best email marketing automation tool that help you to take your business to the next level.