Click-through rate, or CTR, is a critical metric for any business using email marketing. If you have a low CTR, it means that your email campaigns are not relevant to your readers. However, a high CTR means that your emails are relevant and engaging, resulting in more conversions and sales. In order to achieve a high CTR, you should take the suggestions listed in this blog. Not only are they easy to implement, but they’re also effective. Follow these 7 unique ways to be on the right path to increase your email CTR and achieve more conversions.
Personalize The Subject Line
Email subject lines are the first impression your email will make on your leads. If it is not attractive, the recipient will not open it, which will be a waste of your time and effort. Making an email subject line has become so difficult that many companies are forced to hire professionals to do it for them. Even then, the results are not very good. However, there are many approaches you can use to make the right subject lines for your emails to increase the click-through rate.
Your email should be tailored to your audience. If you want to start a business relationship with someone, you should try to make them feel that your messages are intended just for them. Entice them with the subject lines of their interests. If you offer them a discount on their favorite product, they may be more likely to open your message. If this person is a professional, they may appreciate getting advice on how they can improve their skills or start their own business. Your email can be much more than a sales message. If you want to increase your sales, it’s important to understand your audience and how they like to communicate.
Don’t Bug the Email with Clickables
You will often try to do anything to increase the number of clicks on your email. You would obviously want people to click on the links in your email. They’re the ones that can take people to your website, to your offer and ultimately to conversions. Consequently, businesses often come up with ideas like including clickables in their email or increasing the size of clickable links in the email. You should avoid bugging the email with too many clickables.
People hate being tricked into clicking on links in emails. They’ll click on a link only if they want to. In fact, the worst way to increase your email CTR is to trick people into clicking on a link. This can even result in them not opening your emails anymore.
Be Clear In Your Email Message
When it comes to marketing, every word counts. While you’re sending emails about products, don’t forget to include the important details about the product, including the price and the discount code, if one is available. If you have a new product and are sending an email about it, let your customers know what the product is, what it does, and why it’s unique, then ask them to place an order. If you’re sending an email about a special promotion, let your customers know what the promotion is, why they should take advantage of it, and when the promotion ends.
Do you want to make your messages clear and concise? Read them aloud, and if they sound confusing, rewrite them until they flow easily. The clarity in your message will compel the readers to click on the links you’ve included in your email.
Include Specific CTAs
One of the best ways to increase email click-through rates (CTR) is to include a specific call to action (CTA) that is clear and concise. Too often, marketers include generic CTAs that aren’t as effective at driving traffic to their site as a specific CTA would be. A specific CTA is one that is more focused and specific. Including specific calls to action in your email increases click-through-rates (CTR) because they guide the recipient to what they will get when they click the link. For example, a generic CTA might be to “learn more.” A specific CTA might be “Learn more about our new product line” or “Learn more about our new features.”
The important thing to remember is that the CTA should match the content of the email. If you’re sending an email about an upcoming event, the CTA should be to register for the event. If you’re sending an email about a new product, the CTA should be to learn more about the new product.
Test the Responsiveness
Testing the responsiveness of your email is crucial to your email’s performance. Oftentimes, emails will look good on one device and not another. If your email looks bad on a phone, it will look equally bad on a tablet. In order to increase your email click-through rate, you must optimize your emails to ensure that they are responsive on all devices.
You also have to make sure that the way you present your content is in a format that will be easy to read. If your emails don’t load correctly, or if the formatting is bad, then you can expect a lower email click-through rate. Go through your email template and make sure that it looks good on multiple devices. Test the email on multiple devices and browsers to ensure that the email is responsive.
Include Social Sharing Options
Most people who open their inbox and read through the emails, always avoid clicking the links. There’s always a fear of them landing on another spammy site or an ad that’s going to be 30 seconds too long. But with an email that’s well written, they want to share it with their friends. By including social sharing options in your email, you can help make it a lot more shareable. By allowing people to share it, you’re allowing them to be more involved in your product, which will make them more likely to trust your brand.
To make sure that your email gets read, you need to make sure that you’re including social sharing options. By doing so, you’ll make it so that people can share your email with their friends and social networking profiles, rather than just abandoning it before the end. They’re also more likely to click on an email that has social sharing options because it’s less “spammy.”
Utilize the Footer
The footer of an email is an often overlooked component. It is often seen as the place to put your legal disclaimers and other technical information that some people ignore. By using the footer wisely you can include valuable calls to action that will help increase the click-through rate of your emails. Your footer is a great place to tell people what you do and how they can get in touch with you.
The biggest mistake people make here is to use this valuable place to bore the recipients with useless information that they will scroll right over. It’s a big mistake because, in this day and age, where people are bombarded with emails all the time, having an attention-grabbing footer is essential if you want anyone to care about your email.
There is no magic to improve your click through rate in email marketing. You need to be subtle and smart with the approach. Don’t overload your messages with your sales pitch. Focus on following these 7 unique tips to increase your email CTR. Ensure that your content is readable, engaging, and entertaining. Use Mumara One, It helps you to send personalized and targeted emails to your contacts which results in higher email CTR.
Learn more useful tips about email marketing & automation on Mumara Business School.