For email marketing, an email list is the be-all and end-all of a successful business. You sure can have a huge number of followers on your social media handles, but what will happen when they suddenly disappear because of changes made to the user agreement? What if all these platforms were to suddenly close up shop forever? Currently, around 80% of businesses do not have an email marketing automation software or service in place yet this is exactly where they are losing out massively. Let’s dig in and take a closer look at how you can take advantage over the other businesses through these email marketing & automation tips for all types of businesses!

Choose your Email Marketing & Automation Tool:

In order to achieve maximum results with minimum effort one has to be vigilant about the tool they’ll be choosing for its email marketing and automation. One of the reasons for failure to EFFECTIVELY market via email could be your choice of email marketing tool. If your email marketing software doesn’t help you strategize your marketing plan and doesn’t make your emails land in the inbox then you’re majorly lacking and losing your potential business. This is where Mumara comes into play and proves itself as a solution. It has high deliverability, high open rate, dynamic content spin tags, A/B testing and so much more to make your marketing stand out in the inbox of your target audience.

Build Your Own List:

In email marketing, it is important to have your own targeted list. Signing up random consumers to receive your emails may annoy them, and you won’t be able to convert them into paying customers. Your list must solely be based on interested buyers.

Interested buyers are the consumers who visit on your website or inquire about your upcoming sales event. You can achieve this by integrating your website with Mumara and collect data via Mumara Forms. This way your list will be ever growing and you won’t lose any of the potential customers.

Segment Your List:

By segmenting your email list, you can provide a more tailored experience for every one of your subscribers. Mumara allows you to segment your list based on the subscriber behavior and interests so that they can receive emails which are most relevant to them. By segmenting your list of contacts, you will be able to reach out to your subscribers in a personalized manner – ensuring that what they read is relatable to them according to their need. This fosters a better relationship with them which in turn helps your business grow more & keep your emails from being caught in the spam folder. This way you will also be able to maintain your IP reputation.

Let Subscribers Pick the Content.

The hardest part is figuring out how to make sense of your subscribers’ preferences. The solution is knowing how to build your email list! One of the most important things to do is allow your subscribers to manage their preferences. You want to make sure you’re sending the right kind of message to the right kind of people. This way, they’ll be segmenting themselves for you and then you can send them the type of content they want to see and you’ll be getting better response rates and more sales!

Set Event Based Triggers and Drips:

To get the most out of your email marketing and automation you need to set up the drip campaigns and triggers via Mumara that will allow you to send out relevant information to your clients at different times. You can build a personalised drip campaign to send out a newsletter to your clients every month, a series of sales emails to your customers so they can take advantage of a sale, or a series of emails to your employees to keep them up to date with their training. Whatever your needs are, you can find a way to automate your emails and send out relevant information to your clients at different times so that your customers know that you’re never sleeping.

Deliver at the times of Leisure:

Timing is key in any industry. A stay-at-home parent, for instance, might have a different time schedule than your average corporate trainer. Therefore, when it comes to deciding what day is the best day to send your emails, you’ll want to be thoughtful of your audience so that your message reaches them in a way that makes most sense for their lives. You can schedule campaigns to be delivered at various times which is optimal to every individual in your list with the help of Mumara. This practice ensures maximum open rate & CTR.

Evaluate Through Statistics:

Every email marketing strategy needs a set of metrics to measure the success of each campaign. It is important to have a clearly defined set of objectives, as well as a way to gauge whether or not those objectives have been met. The four most important email marketing metrics are click through rate, conversion rate, open rate and ROI. These metrics give a comprehensive view of the state of your campaigns so you’re able to make proactive business decisions based on what you learn. Keep an eye on the statistics of your campaigns and act according to the behavior of customers gauged through them. Mumara provides complete statistics of every campaign which will help you delve deep inside what your campaign has actually achieved and hence you will be able to take further action in accordance with the results obtained.

Email Marketing & Automation is actually a piece of cake only if you make it and that depends majorly on what tool you choose. Mumara comes with many features that allow you to collect, store, analyze and present your data in many different ways. While at first glance you might think that all of this flexibility would be too complicated, after having actually used it for a while you find out just how easy it is to use. It’s easy to automate and customize the email campaigns based on performance reports from Mumara. Now you can turn ordinary emailing data into valuable pieces of information meant to help grow your business!

Salman Ahmed

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