No reply emails are a big no in today’s email marketing world, but there are still some brands that use this. There are many problems with using a no reply email because it discourages your user to connect with you.
Table of Contents
- What are no reply emails?
- Why should never use a no reply email address?
- Your customer won’t like it
- A no reply email address can harm email deliverability
- You might miss out on some valuable suggestions
- They are not compliant
- You are telling your customer you don’t care
- What to use instead of no reply emails?
- Change your no reply emails with a real email address
- Interact with your audience to increase engagement
- Set up an auto-responder
- Conclusion
It further damages your brand’s reputation and reduces the efficiency of your email campaigns. No reply emails do not complete the communication process. They use a format such as ‘[email protected].’
These replies discourage the active participation of the recipients in response to the emails send by the companies. This basic rule of email marketing is to build mutual trust between the user and the company.
When a user opt-in to receive your emails in the mailbox, you must give their decision leverage to connect with you in the time of need. Still, some businesses are breaking this thin line of mutual trust and making their clients feel deprived of this basic need with no reply emails.
We all have seen emails with a ‘do not reply’ tag in the subject line which is capable of nothing but one-way communication. The basic reason to communicate via no reply email is to keep the users away from flooding your inbox, in the end, it does more harm than good.
In this article, we shall cover all the possible reasons to not use a no reply email for the good health of your business.
What Are No Reply Emails?
A no reply email is an email address that is not proficient to receive reply messages. The recipient of your email cannot reply to the email that you send to him. Many companies choose this way to send their emails, i.e., transactional or marketing emails.
These companies avoid to response the messages in bulk they expect to receive from the users. Hence, the user finds these emails never answered. From a business point of view, you can feel it impossible to reply to the emails that your users will send, but that is not a good idea.
You can create and mention separate email addresses to answer the queries. If you do not leave your audience with any of the options, they would be disheartening by your plan.
Further, if they reply to your no reply emails, they will receive a ‘failed to send’ notification which would be highly annoying afterward. Furthermore, if you do not mind this hurdle, your users will think about some other options for mental satisfaction.
Why You Should Never Use a No Reply Email Address
When someone signs up for your email list, it indicates that he or she is interested to build a relationship with your brand. They allow you to tell them about your product and in return, they want to tell you whether they liked it or not.
Let us take an example from real life. Suppose you have made a friend and exchanged your phone number with him for further communication. After getting the number you send him a text or call him to discuss something, but he does not reply. Will this friendship last longer? Surely not!
The same is the case with reply email addresses. These email addresses do not even allow you to ask something that you have in your mind.
Here are some of the reasons you should never use no reply emails:
Your Customer Won’t Like It
When you send an email to the customers with a no reply email address, you intended to give no response to the customers. The basic goal to add this kind of email is to force the recipients to fill up some form if they have any queries, it looks awkward.
Apart from the size of your business, you must keep in mind that it is due to the customers. If you will start ignoring your customers, will that be okay for keeping your business big? Certainly not! Happy customers are the backbone of your business.
Only a good product does not make them happy, rather, there is something more that is called relationship building. If you do not focus on the relationship, your users will not focus on your product because they will go for another product just like yours with all the relation and respect they look for.
The users who receive emails through no reply emails do not like to be a part of a mechanical process that focuses only on sales.
A No Reply Email Address Can Harm Email Deliverability
As we know that spam filters have become so active and sophisticated that they do not pass anything even with little maliciousness. So is the case with your no reply email address.
What if you put a lot of effort into designing a perfect email campaign with the finest copy of the text, up-to-the-mark visuals, and seamless CTAs? If you send an email campaign with no reply email address, we are afraid your email will not hit the user’s mailbox.
ISPs (internet service providers) and ESPs (email service providers) have designed a mechanism where a message using a no reply email address will be caught as spam. It will hurt your email deliverability to a great extent.
Although there is a possibility that all the no reply emails do not get caught by the spam filters, they can. Hence, once they will be getting caught and your message will not be delivered to the users’ inbox, you will feel great stress.
You Might Miss Out on Some Valuable Suggestions
Customers’ reply is beneficial for your business in all cases. For example, you launch a product and advertise it using email marketing with a no reply email.
Suppose for a while your customers did not like your product or they like it thoroughly, who would you know? The replies to your emails are the only way to get feedback.
Now, for example, if your audience didn’t like the product and you keep delivering the same in the market, you will get a great loss and setback.
By getting the feedback of the users, you will be in a position to make things correct well in time. On the other hand, if your product is doing good, and you are not getting feedback anyways, you will not stand persistent.
Also, when a customer welcomes you in their inbox, they are looking to get countless emails from you only. Rather, they want to establish a two-way process that helps them resolve their issues if they face any.
They Are Not Compliant
A European Union law, the General Data Protection Regulation (GDPR) gives individuals control over personal data.
Further, the US law, the Controlling Assault of Non-Solicited Pornography and Marketing Act (CAN-SPAM) protects individuals from email spam. If you send your email campaign using no reply emails, it violates these laws resulting in fines.
You Are Telling Your Customers You Don’t Care
It is you who have to decide between saving your time to give no replies to the questions your users ask you or building trust or relation with them. If you opt for the latter option, you will never use a no reply email address.
This is a fact that all the users do not reply to your email rather only 4% need a reply email address. Even though this is a small number, you should not tell them you don’t care by adding a no reply email address.
Trust builds with the consensus of both parties, if you will make it a one-way process, your customers won’t trust you. If the users feel that their issues are being heard and resolved in time, they will become your brand ambassador without any investment in them.
What to Use Instead of No Reply Emails
As of now, we are well aware of the issues that we can face using no reply emails. Now is the time to know about the alternatives that can be adopted instead of using these email addresses.
Here are some of the famous solutions for you:
Change Your No Reply Emails with a Real Email Address
While sending an email campaign, we suggest you use a new email address that should say ‘pleasereply’ instead of ‘noreply.’ If you will use a different email address for a different email campaign, your messages will not get mixed and you will be able to reply most professionally.
You can think that it will become difficult to reply to all the emails single-handedly. We suggest you use to stretch this process and mark it to the relevant department head who will assign this task to the concerned person to reply to these emails.
Further, do not use generic titles for your reply emails as others like ‘[email protected]’ etc. You must think out of the box to stand out from the market.
Interact with Your Audience to Increase Engagement
You must reply when a customer makes any request or ask a question. All you need is to keep your user updated by letting them know about your latest blogs and knowledge base. Your reply must be according to the questions and queries of the users.
No matter how many emails you are receiving must reply to them all to the utmost satisfaction. Not only this, but if you will keep your audience engaged you will better know about them. This will give you an understanding that what your users need and how to build your brand loyalty.
Set up an Auto-Responder
An auto-responder is one of the finest ways to inform the users that you care about their message. When an auto-responder message triggers the users they feel relaxed that their message has been delivered and will be responded to in the due course of time.
In this message, you can ask them to be patient with the response and tell the users that if they want to have any urgency they must contact your support team – add contact information for the support team.
Likewise, if the questions are generally such as FAQs and you have data available with you, i.e., blogs, or knowledge base, share with them instantly. Along with it, ask them to reply for further communication if not satisfied.
Conclusion
To conclude, we can say that no reply emails can be injurious to your email marketing strategy. If you want to build a trustworthy relationship with your users, we suggest you use a separate email for every campaign to make the communication process successful. Along with it, use the best email marketing automation tool that suits your marketing process.
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