Internet marketing is a method of marketing that uses online platforms to reach an audience. Previously, people depended solely on print media to get the latest updates, and news, and to do marketing.
Table of Contents
- What is internet marketing?
- Why is internet marketing important?
- It gives accurate results
- It is cost effective
- You can reach the global market
- Automation of the marketing process
- Types of internet marketing
- Search engine optimization (SEO)
- Email marketing
- Content marketing
- Paid marketing
- Social media marketing
Newspapers ads, printed banners, handouts, billboards, posters, and wall-chalking served the purpose very well. Before print media marketing, people relied on the town-criers, and announcers for advertisement and marketing purposes. The town-criers go town to town to shout about something.
Today, the paradigm has shifted and marketing dynamics have been changed. When more than 5 billion people have their hands on the internet, no business can survive or do well in the market due to cut-throat competition.
It means that a major part of marketing takes place online with the support of the internet. Gone are the days when people had much spare time to go to stores for groceries and other shopping.
Now, everything is in your hands, you just need to go online, add the items to the cart, and hit purchase. Internet marketing proved itself to be a bridge between the seller & buyer, and it is doing a tremendous job.
The 21st century has witnessed extraordinary evolution in the world of technology. The Internet played a protagonist in all that and stood as a center of interest for the experts.
In this article, we shall discuss internet marketing in detail, and the best practices. Keep reading!
What Is Internet Marketing?
Internet marketing, also known as online marketing, or digital marketing, focuses on promoting a business and providing updates on the services using digital channels and the internet. Using internet marketing, you can apply some serious online strategies to establish a relationship with your users in order to obtain more leads.
If we define internet marketing in simple words, it means that the marketing that completely occurs online and the businesses, companies, or brands do only on the internet. The marketers come up with several methods and techniques to catch the eyeballs of the internet surfer and bring them to the website to increase website traffic and generate leads.
Online marketing is highly effective and growing rapidly since its inception. More and more businesses are joining marketing over the internet to reach billions of users. Email marketing, Pay Per Click (PPC), banner ads, social media marketing, and video ads are some examples of internet marketing.
Conclusively defined, it is a method of marketing that has many avenues and strategies under its umbrella. Where this platform is proving itself befitting for the sellers, the consumers also enjoy the luxury of skipping the ad if they are not interested.
Marketing over the internet is not just about the advertising on the internet. What makes it different from others is that you can reach the interested consumers by running your ads accurately with an online marketing strategy.
It helps you build a long-term relationship with your audience when you provide everything on the doorstep.
Why Is Internet Marketing Important?
It is an open secret that our online activities are traceable. Internet marketing revolves around this very concept of user activities in order to get to know the interests of the users. Businesses reach out to the users by showing them the relevant ads on their screens so that they take an interest to take some action.
What is more appreciated other than getting the solution to your problems without any extra effort? Intelligent businesses make efforts to address the pain points of the users and provide on-demand solutions.
Here are some of the tested factors that made internet marketing important:
It Gives Accurate Results
As hinted in the above lines that internet marketing allows brands to put their product in front of a segmented audience. You can segment the audience based on habits, gender, age, likes, or dislikes.
Resultantly, your product will get to the right people and you will be able to boost sales without wasting any time. This helps in getting accurate results and you will save your much-needed capital.
It Is Cost Effective
As compared to traditional marketing, such as television, newspaper, etc., internet marketing is way cheaper and cost-effective. The ads that we see moving on the TV are highly expensive and they work on the ‘fit for all method.
Let us understand this phenomenon through an example. A house consists of residents belonging to every age group. It might have, children, grown-ups, old age parents, grandparents, or grandchildren.
It is very difficult to create a television ad that appeals to everyone. Hence, the ratio and probability of acceptance will be decreased reasonably.
On other hand, when we talk about internet marketing, it helps you reach every person differently the way you want making it to the point and cost-effective.
You Can Reach the Global Market
A physical store may have the potential to attract the residents – a small setting and business exposure. Internet marketing allows you to reach a global audience to expand your business.
Sitting in any corner of the world, you can customize your ad according to the specific locations and countries accurately to convince them to take some action.
Automation of the Marketing Process
Email marketing is an important type of internet marketing. Using email marketing automation, you can send instant information and updates about your products at the right time. You have to establish an email marketing strategy and just run your email marketing campaign.
If you use the best email marketing automation platform such as Mumara, you will be able to design a beautiful email campaign. Also, you can send drip campaigns based on specific actions, updates, and promotions about your product.
Types of Internet Marketing
Internet marketing helps you build a long-lasting relationship between the users and the companies. Every type of it has different potential and workflow to engage the users and make them permanent clients. For every type, you have to come up with a different strategy.
Here are the main types of internet marketing:
- Search engine optimization (SEO)
- Email marketing
- Content marketing
- Paid marketing
- Social media marketing (SMM)
Let us explain them one by one!
Search Engine Optimization (SEO)
Search Engine Optimization, also called SEO, is the process to optimize websites to increase search engine rankings. It helps the websites to be visible in the maximum searches to get more and more website visitors.
SEO works according to the certain queries users run on Google called keywords. The websites are ranked according to those keywords shown on the first page of Google.
For example, if you want to purchase a property in Washington, you will search “property for sale in Washington” on google. The SEO-optimized sites with this query will automatically be shown in the google searches.
SEO of your website will determine where to show it in google searches. SEO experts feed the content on the websites with some predefined keywords detected by the “google Crawler Bots” to index the content and make it available when needed.
In email marketing, marketers send direct marketing messages to get in touch with new and existing customers. With the arrival of email marketing automation tools, email marketing has become more glamourous as it is responsible for a higher return on investment.
First of all, you need to build your email list organically instead of purchasing an email list. Then, create segments on the available information you have to make the email campaigns personalized and send it to the targeted audience.
Content marketing is about writing, and sharing content with the targeted market in order to engage the users. Blog posts, videos, reports, Ebooks, infographics, case studies, etc., are included in content marketing.
It also works closely with SEO and social media marketing to increase the reach of the website. For example, if you write a blog on the website, you can share it on social media channels to drag traffic to your website. Further, you can explain your product in your content and share it with the interested audience.
In paid marketing, you pay the other online platforms to show your ads in different places. These online platforms might include Facebook, LinkedIn, YouTube, Instagram, etc.
For example, if you want to show your website on the first page of google, you will pay for the PPC (Pay Per Click). As clear from the name then you have to pay for every click on the ad.
You can use Cost Per Thousand Impressions, Cost Per View, Cost Per Action, etc., according to your requirements.
Social Media Marketing
Social Media Marketing or SMM is used to get attention by using social media platforms, including Facebook, Twitter, Instagram, etc. It can be further segregated into two types, organic or inorganic.
If we talk about organic social media marketing, it means you can build a relationship with the users to increase their loyalty. On the other hand, you can pay the social media platforms to advertise you in an inorganic way by taking payment from you.
Internet marketing is mandatory for the expansion of your business. If you are looking to get out of the traditional methods of marketing, internet marketing is for you. It is cost-effective, time-saving, and result-driving.
All you need to come up with a plan to reach the global audience and make your permanent mark keep your business visible across the internet. No matter where you are located, if you secure enough place in the google searches, you will start getting leads.
Among the above-mentioned types of internet marketing is highly relevant when you go with the best email marketing automation tool.
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