Ever dreamt of meeting all your marketing goals without additional time spent? Well, it is highly possible that your dream is not that far from you. All you have to do to achieve this is to decide if you want to optimize your workload and delegate it or not.
Delegating and automating tasks allows you and your task force to invest more time in more meaningful and creative tasks. You can leave the bulk sending and similar tasks to Mumara.
Apart from the sending activity automation, you can do a lot more with the Mumara One. But more importantly than anything else, you get to Automate your funnel with Mumara One.
Table of Contents
- Decipher, plan, and execute
- Automate your funnel with Mumara one: start your welcome sequence drip
- Automate your funnel through triggers
- Convert advanced customers through quirky broadcast
- Reengage old veteran customers with evergreen campaigns
- Unlimited creative marketing, and CRM with minimal effort
Decipher, Plan and Execute
It would be best if you created a user experience flow for your business. How do users get there and what do they do next? Break down their activity and create an email for each part of their experience.
The customer funnel refers to the idea of stages of the customer in the whole buying experience. Help the customer get from point a to point z without any major efforts through marketing automation. For this, you have to start with bringing customers to your website.
Remember the email list you have been populating? Yes, that, pull it out and import it into your Mumara One. Or, you can add the contacts manually for hand-picked contacts. Next up, send these people your first email.
If you have just put up a subscribe option on your website and do not know where to start the emailing, then too you can use the occasion as the first icebreaker between your brand and your potential customers who signed up.
Automate your Funnel with Mumara One: Start Your Welcome Sequence Drip
Quickly combine the list and begin with the first Thankyou email. If you already have a welcome email system in place you can skip this step. Or you can upgrade this step to improve your strategy.
Just make sure you engage the user and make it feel welcomed and warm enough. Create an email, add a dynamic content tag to your email template, and used name personalization to allow a personalized feel to the email.
Then you set it up with a trigger for new clients. Whenever a person is added to your mailing list you can automatically send them their first email. You can also set this up in the shape of an email drip campaign with the welcome theme.
In the initial email, you might want to thank the person for signing up and tell them what they can do and get from this service. By telling the recipient what to expect from your brand’s subscription you can prepare them for more.
Tell them how many emails per week should they expect from you. Also, you can let them know if you are likely to send them coupons, updates, promos, deals, or information. Letting them know can excite them.
Automate Your Funnel Through Triggers
In the following few days or weeks of the welcome email that is being sent to each new recipient in your list, you can send them more emails. These emails are additional information that follows in a logical order.
The benefit of these emails following the welcome email sets the mood and slowly leads the recipients in the direction of making a purchase and sealing the deal. These emails are to build your way up to the sales.
So you want to introduce the recipient to the brand, then to the product, and then eventually to the buying procedure. Since each client is always at a different stage in the buying process, each one needs to be marketed uniquely.
Each email can act like a push. Artificial intelligence helps in making this push strategy as personalized and effective as possible. With Mumara One you give each email campaign a brain of its own.
You do this by first designing a dynamic campaign with dynamic content tags in each email. These personalize some parts of the email based on the additional information you provide the software. Then you decide the point in time that each user will be ready for the next email or being moved to the next stage in the marketing campaign.
You do this by assessing what logically should be up next for the customer. To do this you divide each email over a period of many days. You can use previous averages of your brand’s selling activity or you can devise your own time gap strategy.
Then automation through the triggers and the setting up of a drip campaign helps in effectively automating the unique pushes of each recipient systematically and consistently. Set up triggers to send an email from the sequence you have designed.
The sequence should be followed for each client based on its activity. This is why triggers are important instead of fixed dates. welcome drip campaign based on various incentives and push strategies such as discounts and special promos.
Convert Advanced Customers Through Quirky Broadcasts
Customers who may have bought from you in the past can be on one list. And the customers who have never brought from you can be in another. You can design one campaign each and employ Mumara One to send out emails to these people in the lists accordingly.
You can choose between a one-time broadcast or a series of messages for this as well. Pick quirky headings, engage with your user, give them lower prices, and loyalty promos, and show them throwbacks of things they purchased.
You can do a multitude of things. Ask customers to write a review for something they bought. You can also send them recommendations with advanced automation. Keep designing, and keep sending them. Send your clients the content that matters.
And converge them quicker to turn them into repeat customers. Use intriguing subject lines that show the recipient that there is a human being on the other side, not some bot or algorithm.
For this, you can send them jokes, and use their names and the information you know about them. Attract them with your subject and make them stay for your quality products and fun marketing. Do all of this through automation and the easy-to-use drag-and-drop email builder present in the Mumara One.
Reengage Old Veteran Customers with Evergreen Campaigns
Do you have a constant list of recipients who always open your messages, or have been with your brand for a long? Chances are they will stay for years to come as long as you remain consistent and active.
Design and schedule special Evergreen Campaigns for such people. These campaigns can be for special yearly events such as New Year’s Eve, the client’s Birthday, or even the Subscriber’s Anniversary. Get creative. Look into the local holidays of segments from your contact lists and send each set of people a yearly email based on it.
You can also allow these to be customized with the information you have stored in your custom fields and more. You can achieve more by inputting less in Mumara One.
Unlimited Creative Marketing, and CRM with Minimal Effort
This is a premium product made for marketers who want to attract business with a great deal of personalization and tech orientation, but without breaking the bank.
Mumara One solves many problems with just a few clicks. Notice a reduction in stress from your organization’s marketing department with the comprehensive services of Mumara One.
Wish to do all of this and not worry about the workload? Then get yours today and start now!
Click for more Email Marketing Blogs.